If Gaikindo's full-year car sales target of 1.05 million units in 2016 is achieved, then it would imply a five percent (y/y) growth from car sales in 2015. This modest growth is the result of the modestly improving economic growth and purchasing power this year. Amid bleak purchasing power car manufacturers decided to launch various new car models with a relatively cheap price tag (below IDR 250 million).

Read more: Analysis of Indonesia's Automotive Industry

Based on the latest data from Gaikindo, Toyota remains the clear market leader in Indonesia in terms of car sales. In the January-November 2016 period, a total of 349,707 Toyota units were sold on the Indonesian market, about 36 percent of total sales, followed by Honda (19.0 percent), Daihatsu (17.8 percent), and Mitsubishi (9.2 percent).

Indonesian Car Sales (CBU):

 Month    Sold Cars
      2012
   Sold Cars
      2013
   Sold Cars
      2014
   Sold Cars
      2015
   Sold Cars
      2016
 January      76,427      96,718     103,609      94,194      85,003
 February      86,486     103,278     111,824      88,740      88,208
 March      87,917      95,996     113,067      99,410      94,093
 April      87,144     102,257     106,124      81,600      84,770
 May      95,541      99,697      96,872      79,375      88,567
 June     101,746     104,268     110,614      82,172      91,498
 July     102,511     112,178      91,334      55,615      61,893
 August      76,445      77,964      96,652      90,537      96,291
 September     102,100     115,974     102,572      93,038      93,156
 October     106,754     112,039     105,222      88,408      91,846
 November     103,703     111,841      91,327      86,938    ±99,650
 December      89,456      97,706      78,802      73,264
 Total    1,116,230
   1,229,916
   1,208,019    1,013,291

 

     2008    2009    2010    2011     2012     2013     2014     2015
Car Sales
(car units)
 607,805  486,061  764,710  894,164 1,116,230
1,229,916 1,208,019 1,013,291
Car Exports
(car units)
 100,982   56,669   85,769  107,932  173,368  170,907  202,273  207,691

Source: Gaikindo

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