Indonesia's e-commerce industry has grown rapidly (in two-digits, annually) over the past five years. This growth is expected to continue in 2017 as well as in the years ahead. Aulia Marinto, Chairman of the E-Commerce Association (idEA), expects the value of e-commerce transactions in Indonesia to surge between 30-50 percent year-on-year (y/y) to USD $45 billion in 2017 from an estimated USD $30 billion in 2016. Indonesia is still in the early stages of the digital economy revolution and therefore there is ample room for robust growth, particularly due to rising Internet and smartphone penetration.

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According to the Indonesian Internet Service Provider Association (or APJII) there are currently 132.7 million Internet users in Indonesia, or approximately 51.8 percent of the total Indonesian population. These figures, which are the result of a survey, are much higher compared to 2014 when APJII data show that there were 88 million Internet users in Indonesia. Meanwhile, APJII Chairman Jamalul Izza informed that about 70 percent of Indonesian Internet users use a mobile device to access the Internet.

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Audit, assurance, tax & consulting services firm PricewaterhouseCoopers (PwC) estimates that the world population will number 7.4 billion by 2020. Nearly 52 percent of this population - 3.84 billion - is expected to be connected to the Internet through a smartphone or portable tablet with around half of this Internet audience expected to be able to access high-speed broadband (at least 30 Mbps). PwC added that most of these Internet users - some 92 percent - live outside the United States. Meanwhile, market research company eMarketer expects to see 4.1 billion Internet users by 2020, up from 3.21 billion in 2015.

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One of Indonesia's priority infrastructure projects in the 2016-2019 period is the Palapa Ring project. This project, involving an undersea fiber-optic cable network that stretches across 13,000 kilometers and an onshore network of nearly 22,000 kilometers, aims to provide fast broadband Internet to Indonesians in both the urban and rural areas. The project is the first government-to-business cooperation scheme within Indonesia's telecommunication sector that utilizes the so-called "availability payment method".

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The Association of Internet Service Providers in Indonesia (APJII) announced that Internet penetration in Indonesia has now reached 40 percent of the population, or 100 million Internet users. Jamalul Izza, Chairman of the APJII, said this milestone is the result of the joint efforts the government, Internet services providers and other stakeholders to make Internet access available across the archipelago and create a conducive regulatory environment. However, it also implies that 60 percent of the population - some 150 million people - still live without Internet.

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The number of smartphone users in Indonesia is expected to grow strongly up to (at least) 2019 in line with overall economic growth of Southeast Asia's largest economy in combination with rising Internet penetration as well as the young and large population according to market research company eMarketer. Currently, less than 40 percent of the Indonesian population owns a smartphone (implying a still low smartphone penetration rate), while Indonesia is busy expanding its 4G technology network (a necessity for smartphone or tablet users) across the Archipelago.

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The e-commerce industry of Indonesia is expected to grow sharply in 2016 on the back of the continued expansion of Internet and smartphone penetration. The Indonesian E-Commerce Association (idEA) estimates that the number of Indonesian online shoppers will hit 10 million in 2016. As such, earnings in Indonesia's e-commerce industry is estimated to more than double to IDR 20 million (approx. USD $1.5 billion) next year from an estimated IDR 9 trillion in 2015.

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As Indonesia is expanding its high-speed 4G mobile broadband network across the archipelago - meaning that more and more Indonesians will be connected to the Internet - the online mobile games industry has ample room for growth in Southeast Asia's largest economy. According to Netherlands-based Newzoo, a global market research and predictive analytics firm (with a main focus on games), revenue in the mobile games industry of Indonesia is expected to grow over 45 percent annually during the next couple of years.

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The new cabinet of Joko Widodo is advised to further develop Indonesia’s Internet industry as enhanced Internet connectivity across the vast archipelago will result in higher economic growth. Internet has become such a vital communication channel in governance, business and private lives that a direct link to economic growth is detectable. Recently, an official at Indonesia’s Development Planning Agency (Bappenas) said that with every ten percent growth in number of Internet users, the economy expands by an additional 1.2-1.4 percent.

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Lukita Dinarsyah, Deputy Minister at Indonesia’s Development Planning Agency (Bappenas), said that Indonesia requires at least IDR 278 trillion (USD $23.2 billion) worth of investments to build supporting infrastructure for faster Internet connectivity across the country. Enhanced Internet connectivity is one of the tools to support faster economic growth. Dinarsyah cited a study that claims that with every ten percent growth in Internet users the economy expands by an additional 1.2 to 1.4 percent.

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Whenever you sit in a coffee shop or restaurant (warung) in Indonesia, enjoying a drink or a meal, you will probably notice that most of the Indonesians around you are in constant contact with their mobile phones (or smartphones), iPads, and laptops. Or, when you walk on the bustling urban streets, you will notice that many Indonesians are sitting or standing next to the road while using their smartphones.

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The number of smartphone users in Indonesia is rising rapidly in line with growing per capita GDP and widening Internet penetration across the Archipelago. Based on data from research institute eMarketer there were 69.4 million smartphone users in Indonesia at the end of 2016. Moreover, the number of Indonesian smartphone users is expected to grow to 103 million by 2018, which would make Indonesia the fourth-largest smartphone market worldwide after China, India and the United States.

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While Indonesia is currently in the middle of expanding its 4G network, the nation remains placed among the countries that have the poorest Internet penetration rate in the world. A recent World Bank report, titled 'World Development Report 2016: Digital Dividends', zooms in on the economic and social impact that occurs when a relative large part of the population cannot be connected to the Internet or when the government fails to keep pace with the growth of technology.

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Today, Indonesian president-elect Joko Widodo (commonly referred to as Jokowi) and Facebook CEO Mark Zuckerberg met in Jakarta to discuss how Facebook can be utilized for the benefit of the people and how the social media network can support Indonesian micro businesses. With nearly 70 million, Indonesia contains the world’s fourth-largest Facebook community. With a total population that numbers about 250 million people, a burgeoning middle class and relatively low Internet penetration, there remains a large untapped potential.

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The high level of consumption in Indonesia is remarkable. In fact, household consumption in Indonesia is an important engine of economic expansion in Southeast Asia’s largest economy as it accounts for about 55 percent of economic growth. One of the most popular consumption products are gadgets, in particular mobile gadgets. Just take a look in urban environments in Indonesia; everywhere people are holding, playing with, and communicating through some sort of mobile technological device.

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