According to a research report released by the Nielsen Company, Indonesian consumers are currently the world's most optimistic consumers. The report, based on a survey that was conducted between 17 February and 8 March, indicates global consumer confidence in 58 countries. It is interesting to note that countries that scored highest in the survey are mostly from Asia, particularly the Asia Pacific. Indonesia now has a confidence index of 122 points (up five points from Q4-2012).

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Spending on advertising in Indonesia is expected to jump 20 percent to IDR 140 trillion (USD $12.4 billion) in 2014. This expected growth is mainly the result of increased spending due to Indonesia's legislative and presidential elections as well as the 2014 FIFA World Cup in Brazil. The former means that Indonesian political parties will increase spending to reap popularity through media exposure, while the latter will draw millions of spectators and readers due to the popularity of football in Indonesia and thus becomes interesting for advertisers.

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