A discount war ahead of Lebaran, the traditional celebration that follows after the holy fasting month of Ramadan is finished and when many Indonesians go back to their place of origin for a few days, is expected to spur car sales in July. It is a normal phenomenon that car sales increase ahead of Lebaran because an amount of people need a new car to carry them back to their places of birth. But this year the increase in car sales is expected to exceed sales figures in previous years as wholesalers use discount actions to reduce their car stockpiles.

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Astra International, one of the largest diversified conglomerates and the dominating force in Indonesia's automobile industry, sold 268,072 cars in the first five months of 2013. Total car units sold in the same period stands at 497,670, which implies that Astra has a market share of 54 percent. Sales in January-May 2013 grew 8.47 percent compared to the same period in 2012. Astra's motorcycles sales grew 11.6 percent to 1,974,274 units. As such, Astra, which sells the Honda brand, has a 60 percent market share in Indonesia's motorcycle industry.

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Indonesian motorcycle sales in February only increased by 0.51 percent to 653,357 units compared to the previous month. This figure is regarded as a rather disappointing amount by the Indonesian Motorcycle Industry Association (AISI). A spokesman of the association said that Indonesians are postponing the purchase of a motorcycle, and instead spend their income on daily consumer goods.

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Indonesians love the multipurpose vehicle (MPV), known as "people carriers", as these vehicles are bigger and taller than the family car. Indonesians enjoy taking trips with the family (and/or invite some friends) and therefore a big car is required. The MPV can carry up to seven passengers and thus meets this request. Car manufacturers are aware of high MPV demand and therefore continue to launch new (and better) models. With functionality in check, manufacturers now particularly focus on improving the design of the MPV to entice Indonesian consumers.

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The Indonesian Motorcycle Industry Association (AISI) says Indonesia's motorcycle exports should rise by 50 percent (y/y) to around 342,000 units in 2016. Gunadi Sindhuwinata, General Chairman of the AISI, stated that Indonesia's motorcycle exports have been impressive so far this year, rising 76 percent (y/y) to 97,778 units in the January-April 2016 period. This impressive export performance is supported by the choice of several global motorcycle manufacturers to make Indonesia their production hub for specific motorcycles.

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Both car sales and motorcycle sales declined in 2015 in Indonesia. Primary reason for this decline was people's weaker purchasing power amid the slowing economy and persistently low commodity prices. Indonesia's GDP growth is estimated to have fallen to 4.7 percent year-on-year (y/y), the slowest growth pace since 2009. Meanwhile, amid the sluggish global economy (especially China's slowdown) and falling oil prices, Indonesia gains relatively little from its commodity exports.

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Car sales in Indonesia declined 8 percent to 98,198 units in May 2014 from 106,811 units in the previous month. The Indonesian Automotive Industry Association (Gaikindo) said that the decline was the direct consequence of several public holidays (International Labour Day and the commemorations of Buddha’s birthday as well as ascensions of Prophet Muhammad and Jesus Christ). These holidays caused a lower car production rate and a reduced number of car deliveries to wholesale dealers.

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Domestic sales of motorcycles in Indonesia fell 11 percent to 580,288 units in January 2014. The main reason for this decline in the first month of the year were severe floods brought about by high rainfall amid a peak of the rainy season. These weather conditions disrupted the distribution of motorcycles from factories to dealers. As a result, all motorcycle brands recorded lower sales figures according to data released by the Indonesian Motorcycle Industry Association (Aisi). However, more factors were at play.

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Despite higher car prices due to the depreciating rupiah exchange rate, domestic car sales in Indonesia rose 11 percent to 107,496 in January 2014 compared to the same month last year. January sales were particularly supported by sales of the low cost green car (LCGC) and low multipurpose vehicle (LMPV). Both these car types enjoy high popularity in Indonesia. In 2013, the Indonesian government provided tax incentives for the establishment of a domestic LCGC industry.

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In 2014, Indonesia is expected to see capital inflow of between USD $1 billion and USD $1.5 billion of funds for investments in the country's car components industry. About 20 to 30 companies are eager to expand or start business in this sector of Southeast Asia's largest economy (each investing about USD $50 million). Indonesia's car industry is attractive due to record high car sales in recent years (triggered by strong domestic GDP per capita growth) as well as double-digit export growth (although coming from a low base).

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Domestic sales of motorcycles in Indonesia are expected to have fallen by 20 percent to 550,000 in December 2013 compared to the previous month (688,527). According to the Chairman of the commercial department of the Indonesian Motorcycle Industry Association (AISI), Sigit Kumala, this decline is not the result of slowing demand for motorcycles but due to the limited amount of working days amid the Christmas and New Year holidays. This then led to less production and distribution of motorcycles to Indonesian dealers.

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Indonesian car sales in the first four months of 2013 continued its robust growth. Preliminary data from Agen Pemegang Merek (Brand Holder Agent or APM) indicates that from January to April of 2013 397,991 car units were sold in Indonesia, which constitutes a 17.75 percent increase compared to the first four months of 2012. Toyota retained its position as market leader with a market share of 35.9 percent. However, sales of Honda and Suzuki vehicles are growing fast in Indonesia.

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