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Indosat, one of Indonesia's largest telecommunication networks and services provider, has partnered with Novosol, a Singapore headquartered mobile media and advertising company. Indosat will offer Novosol's MoFutbol multimedia mobile magazine to its fifty million plus subscribers at no charge. MoFutbol is a 24x7 magazine videos, photo-stories and real time scrollers. MoFutbol is the first multimedia mobile football service in the Indonesian language. The Mandarin and Malay editions will follow soon.
MoFutbol takes football following to a new level with the LIVE Visual Match Action, Visual Match Previews & Replays, World Cup Stories, WAGs & Wives Stories, Gossip, Local Football and more; users can check out mofutbol.com free of cost. Android users can download the MoFutbol Android App from the Google Play Store.
MoFutbol covers the English League, La Liga, Champions League and all important football matches. For Indonesians, MoFutbol will also cover the Indonesian Super League and local football matches. The intense and deep coverage for the Football World Cup in Brazil will start from May. It will also be available on the upcoming MoFutbol YouTube Channel.
Indosat-Novosol partnership is a three pronged strategy, Mobile Magazines, mgram MMS and data/advertising, to build new revenue streams with mobile operators.
On the tie-up Minhaz Lokhandwala, CEO Novosol said, "In football loving Indonesia, with MoFutbol availability at no charge in Bahasa, we expect to create twenty million active data subscribers, and corresponding data revenues for Indosat. Novosol will monetize this through advertising. An advertising is expected to generate USD $0.50 to $1.00 annually per active subscriber."
Novosol Mobile magazines include momoviez.com, mocricket.com and mosportz.com. Additionally, there is moGram MMS service. The content is published in English, Bahasa, Hindi and Tamil. Today, Novosol has over 10 million active subscribers in Malaysia, India and Indonesia - key partners include Celcom, Airtel, Indosat and YouTube. Discussions with leading operators around Asia are ongoing.
Novosol is targeting to build an active subscriber base of 20 million by 2014 and 50 million by 2015. These will be monetized via Novosol’s unique proprietary platforms, internal as well as partner sales team and the existing advertising partnership with Google.
Brief about the company Novosol:
Novosol is a next generation Mobile advertising and Mobile Media company creating new mobile revenues. Novosol combines it scalable and localized 24x7 mobile optimized editorial capability with scalable content delivery network (mobile bearers, Apps and devices) to create huge revenue possibilities.
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