Bagian Kolom Bisnis di situs Indonesia Investments menyediakan kolom terperinci tentang hal-hal yang penting untuk memahami iklim bisnis di Indonesia dan memiliki nilai berita tinggi yang berkaitan dengan keadaan perekonomian Indonesia saat ini. Secara keseluruhan kolom-kolom ini memberikan gambaran menyeluruh dan terperinci tentang iklim bisnis Indonesia dan bisa menjadi sumber ide atau inspirasi untuk berinvestasi -atau tidak berinvestasi- di sektor-sektor tertentu perekonomian Indonesia.
Southeast Asia is capturing the attention of global investors, and for good reason. The region is experiencing significant economic growth, driven by a young population, increasing urbanization, and a rapidly expanding middle class. These factors create a fertile ground for smart investments, particularly in the property sector.
A good decision can still produce a disappointing result. That is not optimism or pessimism; it is how uncertainty works. The issue is that many people only adjust their rules after a bad outcome, which teaches the brain to chase patterns that were never real. Over time, learning turns into superstition: you “fix” a process that was fine, and you reinforce habits that only looked smart because the world happened to cooperate.
Celebrity marketing still works in Indonesia—but only when done the right way. In 2026, the brands that win are not the ones simply hiring famous faces. They are the ones choosing the right celebrities, activating them across channels, and building long-term cultural presence instead of short-term hype.
Indonesia is one of the most influential creator economies in APAC—not because of hype, but because of how people actually behave.
Pendapat yang diungkapkan di bagian ini adalah pandangan penulis pribadi atau orang yang diwawancarai dan tidak mencerminkan pandangan Indonesia Investments. Para penulis bebas untuk mengemukakan pendapat mereka menyangkut iklim sektor bisnis di Indonesia. Fakta yang disajikan di dalam kolom ini adalah hasil penelitian penulis sendiri atau diambil dari sumber yang ditunjukkan, baca ketentuan umum.
