The new rule applies to all food-mart franchisers and franchisees (including public companies). Franchise holders in Indonesia will only be allowed to operate 250 outlets in total. If it exceeds 250 then it must divest a partial stake in all outlets over 250. If the start-up capital is over IDR 10 billion (US $1 million), it must divest at least 40 percent of its ownership. Outlets requiring less than IDR 10 billion in start-up capital, will be obliged to divest 30 percent of its stake. There is, however, an exception to this new rule. If an outlet is opened in a remote area, such as Papua, it will not need to divest a partial stake.

Fast-food sales in Indonesia increased 15 percent to US $1.54 billion in 2011.