The Business Columns section of Indonesia Investments provides in-depth columns that exhibit an analysis regarding subjects that are both important for understanding the Indonesian business climate and have high news value in the current state of Indonesia's economy. As a whole these columns should provide the reader a thorough and detailed picture of multiple Indonesian business sectors and be a source of ideas or inspiration to invest - or not to invest - in specific sectors of the Indonesian economy.
Day trading has a reputation problem. Ask most people what they picture when they hear the phrase, and you'll get the same answer: multiple monitors, constant stress, a finance degree, and probably a lot of money you can't afford to lose.
Southeast Asia is capturing the attention of global investors, and for good reason. The region is experiencing significant economic growth, driven by a young population, increasing urbanization, and a rapidly expanding middle class. These factors create a fertile ground for smart investments, particularly in the property sector.
A good decision can still produce a disappointing result. That is not optimism or pessimism; it is how uncertainty works. The issue is that many people only adjust their rules after a bad outcome, which teaches the brain to chase patterns that were never real. Over time, learning turns into superstition: you “fix” a process that was fine, and you reinforce habits that only looked smart because the world happened to cooperate.
Celebrity marketing still works in Indonesia—but only when done the right way. In 2026, the brands that win are not the ones simply hiring famous faces. They are the ones choosing the right celebrities, activating them across channels, and building long-term cultural presence instead of short-term hype.
The views expressed in these business columns are the views of the authors or the interviewed persons only and therefore do not necessarily reflect the views of Indonesia Investments. The authors are free to ventilate their opinions about the Indonesian business climate. Facts presented in these columns are the result of the author's own research or indicated sources, read disclaimer.
