Bagian Kolom Bisnis di situs Indonesia Investments menyediakan kolom terperinci tentang hal-hal yang penting untuk memahami iklim bisnis di Indonesia dan memiliki nilai berita tinggi yang berkaitan dengan keadaan perekonomian Indonesia saat ini. Secara keseluruhan kolom-kolom ini memberikan gambaran menyeluruh dan terperinci tentang iklim bisnis Indonesia dan bisa menjadi sumber ide atau inspirasi untuk berinvestasi -atau tidak berinvestasi- di sektor-sektor tertentu perekonomian Indonesia.
Let’s simply put it this way to start: we spend a currency to purchase things in daily life, whereas when it comes to commodities, we treat them as valuable goods, sometimes even as investment assets. But when it comes to cryptocurrencies, things get very interesting, because although they are currencies in nature, they may have a different perception.
Indonesia is one of the largest and most digitally advanced countries in Asia. The key to succeeding in this market is simple: understanding rapidly evolving marketing trends. To market a brand effectively and remain relevant, businesses must align with local pop culture and engage in online conversations quickly and thoughtfully.
One common mistake brands make when marketing and advertising in Indonesia is treating it like any other Southeast Asian market. While Indonesia shares similarities with neighboring countries—such as a rich culture and a tech-savvy population—it has one major differentiator: its massive population, the fourth largest in the world.
Those who follow our reports might be aware that we’ve been unable to obtain data regarding the foreign visitor arrivals into Indonesia since the start of 2025. The main problem seems to be that the publication of foreign tourism-related data has moved from Indonesia’s Statistical Agency (Badan Pusat Statistik, or BPS) to the Ministry of Tourism and Creative Economy. But, unfortunately, this ministry hasn’t released any data (related to foreign visitors in 2025) on its website (yet).
Pendapat yang diungkapkan di bagian ini adalah pandangan penulis pribadi atau orang yang diwawancarai dan tidak mencerminkan pandangan Indonesia Investments. Para penulis bebas untuk mengemukakan pendapat mereka menyangkut iklim sektor bisnis di Indonesia. Fakta yang disajikan di dalam kolom ini adalah hasil penelitian penulis sendiri atau diambil dari sumber yang ditunjukkan, baca ketentuan umum.
