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Stakeholders in Indonesia's food and beverage industry expect to see a 15 percent increase in sales during the Ramadan month and Idul Fitri celebrations (compared to normal conditions). Although the Ramadan is Muslims' fasting month, it is also a period when household consumption tends to rise sharply in Indonesia, specifically spending on food and drinks as well as clothes, bags and shoes grows significantly.
Although a modest improvement is detected in the second half of 2017, Indonesian electronics manufacturers say that bleak consumer purchasing power poses a major challenge and therefore urge the government to implement policies that would strengthen purchasing power in Southeast Asia's largest economy.
Indonesia's purchasing power may not be as weak as initially assumed in the first half of 2017. It could be that consumers and businesses now actually prefer to save their funds on banks than to spend and invest. Based on data from the Financial Services Authority (OJK) third-party funds in Indonesia's banking sector (saving and deposit accounts) expanded 11.2 percent year-on-year (y/y) to IDR 5,012.5 trillion (approx. USD $3,775.4 billion) in May 2017.
Bleak retail sales in Indonesia are expected to continue in the second half of 2017 amid weak consumer purchasing power. Yongky Susilo, Executive Director at Retailer Services Nielsen Indonesia, expects the nation's retail sales growth to be be 6 percent year-on-year (y/y), tops. Normally, the growth pace of retail sales in Southeast Asia's largest economy averages 10 - 11 percent (y/y).
Normally the Ramadan month and Idul Fitri holiday (the celebration that marks the end of the Islamic fasting month) trigger an acceleration of economic activity as people consume more products (such as food and clothes), while the exodus of people from the cities to the rural areas during the week-long Idul Fitri (where they will spend a short holiday) causes a massive flow of money from the urban areas into the regional economies.
Car and motorcycle sales of the Astra Group, one of Indonesia's largest diversified conglomerates, still show no positive signs in the first half of 2017. Fransiscus Soerjopranoto, Executive General Manager at Toyota Astra Motor, said this Astra unit's retail sales fell 0.8 percent year-on-year (y/y) to 186,365 units in the first six months of 2017. This bleak performance is attributed to Indonesians' weaker consumer purchasing power.
Despite the improving export performance (supported by improving commodity prices), it may be difficult for Indonesia to deliver +5 percent year-on-year (y/y) gross domestic product (GDP) growth in the first quarter of 2017. Main reason is subdued consumer purchasing power due to higher electricity tariffs in Southeast Asia's largest economy. Therefore, economic growth of Indonesia is expected to be rather similar to the 4.92 percent (y/y) growth pace recorded in Q1-2016.
While car sales are showing a rebound in Indonesia, motorcycle sales continue to decline. Based on the latest data from the Indonesian Motorcycle Industry Association (AISI), motorcycle sales in Southeast Asia's largest economy fell 15.9 percent year-on-year (y/y) to 473,896 units in March 2017 from 563,341 units in the same month one year earlier. AISI Chairman Sigit Kumala says Indonesian consumers continue to postpone the purchase of a motorcycle amid weak consumer purchasing power.
Indonesian President Joko Widodo urged his cabinet members to guard - or even better: to improve - household consumption in Indonesia as this would have an immediate impact on Indonesia's overall macroeconomic growth. Over the past five years, the nation's household consumption accounted for about 56 percent of Indonesia's gross domestic product (GDP).
Passenger car sales in Indonesia are estimated to rise 11.5 percent per year in the 2017-2021 period supported by Indonesia's expanding middle class. This conclusion originates from research that was conducted by London-based BMI Research. Meanwhile, business consulting firm Frost and Sullivan sees Indonesian car sales rise 5 percent (y/y) to 1.11 million vehicles in 2017 supported by the popular low cost green cars and multipurpose vehicles.
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Global consulting firm Frost & Sullivan expects Indonesian car sales to grow five percent year-on-year (y/y) to 1.28 million vehicles in 2015, particularly on the rising popularity of the low cost green car (LCGC) and the USA-based company’s assumption that the economy of Indonesia will expand by 5.5 percent (y/y) this year. The LCGC was introduced on the Indonesian market in late 2013 after the government had offered tax incentives to car manufacturers that met requirements of fuel efficiency targets.
After Indonesian President Joko Widodo and Vice President Jusuf Kalla have confirmed that prices of subsidized fuels (gasoline and diesel) will be raised in November 2014 in an attempt to ease the country’s wide current account deficit and government budget deficit (which are primarily caused by costly oil imports), domestic car manufacturers and dealers are expected to post declining earnings in 2015. Besides the subsidized fuel price issue, Indonesia’s car industry is also negatively impacted by the country’s slowing economic growth.
The number of air passengers in Indonesia will most likely fail to meet its growth target in 2014. Based on government data, the number of air passengers in Southeast Asia’s largest economy reached 47.5 million in the first eight months of 2014, a 5.82 percentage point growth from the same period last year. However, the Indonesia National Air Carrier Association (INACA) initially targeted annual passenger growth in the range of 12-15 percent for 2014. Amid slowing economic growth, people’s purchasing power has declined.
Forecasts for Indonesia’s gross domestic product (GDP) growth in 2013 and beyond have been revised down by all institutions, including the Indonesian government and central bank as well as international organizations such as the World Bank and the International Monetary Fund (IMF). Initially, the country’s economic growth was expected to reach around 6.5 percent in 2013. However, most institutions have downgraded forecasts for the country’s economic growth to below the 6.0 percent mark.
The slowdown of Indonesia's economic growth is expected to continue into the third quarter of 2013. The Indonesian government predicts that economic growth will fall below the GDP growth figure realized in the second quarter (5.8 percent). Acting Head of the Fiscal Policy Agency Bambang Brodjonegoro stated that the main factor that causes the country's slowing economic growth in Q3-2013 is reduced household consumption. Domestic consumption in Indonesia accounts for about 55 percent of the country's GDP growth.
One of the sectors that showed exceptional growth in 2012 was Indonesia's property market. On average, net profit of companies engaged in Indonesia's property sector grew 68 percent during the full year. Of the 45 property companies that are listed on the Indonesia Stock Exchange (IDX), 26 posted net profit growth that exceeded 50 percent. But the success story did not end there. In the first quarter of 2013, the property sectoral index of the IDX continued its fast pace by rising over 41 percent.
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