Using influencer marketing in the Indonesian market as a foreign business can be tricky. Indonesia is a large archipelago with over 200 million population but only 56% of Indonesia is urbanized. The population also varies in cultural backgrounds and local languages. Therefore, different influencers cater to different audiences. Each region has their own local influencers.

Partnering with a local influencer marketing agency can help to create the perfect influencer marketing strategy.

In this article, we have compiled 11 best influencer marketing agencies in Indonesia to help you grow your brand. Let us take a look:

1. AJ Marketing

AJ Marketing is the best influencer marketing agency in Indonesia. AJ Marketing’s network includes 7,000 influencers on YouTube, TikTok and Instagram. Their creators cover lifestyle, technology, gaming, beauty, fashion, travel, food, sports, parenting and many more topics.

According to AJ Marketing’s CEO Arthur Sabalionis: “Our mission is to help international brands to succeed in Indonesia.” This agency is a great fit to companies that are just starting in the Indonesia market.

AJ Marketing has a local team in Indonesia, with additional offices and teams in Singapore, Malaysia, Thailand, Vietnam, Taiwan, Japan and Korea. In addition to influencer marketing, AJ Marketing covers marketing strategy, online advertising, social media advertising, SEO, PR, digital billboards and celebrity licensing.

They have worked with brands such as BMW (MINI), Bytedance (TikTok), AMD, Alibaba Group and many more.

2. Narrators

Narrators is an influencer marketing platform in Indonesia, headquartered in Singapore. Their database has 500,000 influencers across Southeast Asia.

Narrators have been awarded as the Best Influencer Marketing Agency of the Year 2020 by Marketing Magazine (Silver). It is also recognized as the Best Influencer Marketing Software by

They have been trusted by brands such as Unilever, Samsung, and L’oreal. They created an influencer campaign for Simple (Unilever) with 42 micro-influencers from Singapore. The campaign reached 320,000 accounts on Instagram and 40,000 total engagements.

3. Partipost

Partipost is an influencer marketing platform in Indonesia with 550,000 influencers database. Partipost is headquartered in Singapore and established in 2016. Other than influencer marketing, they also specialize in social media marketing, creative production, and branding.

Partipost has worked with many brands such as Flip, Grab, and Sociolla. Partipost created a campaign with Sociolla to promote the Sociolla Great Sale, flash sale, and horoscope contents through Instagram stories.

4. Mediatics

Mediatics is a digital marketing agency which specializes in influencer marketing. Their services include paid promotion, content creation, live event reporting, and O2O activation.

Other than influencer marketing, Mediatics also provide services in media placements. Such as Google Display Network, SEM, and Social media advertising.

Founded in 2017, Mediatics has worked with brands such as DBS, Traveloka, and Colette & Lola.

5. Creative Media United

Creative Media United (CMU) is an Indonesian influencer marketing agency that provides services including contacting, managing, and campaign reporting. CMU also provides content creation services. Their list of influencers ranges from mega influencers to nano influencers in various sectors.

CMU has worked with numerous brands in Indonesia such as Kopi Kenangan, Google, and Shopee Indonesia. In 2019, CMU created an influencer marketing campaign for Arnott’s TimTam. The campaign featured video and photo contents from local influencers such as Arief Muhammad, Anya Geraldine, and Dara Arafah.

6. Socia Buzz

SociaBuzz is an Indonesian influencer marketing agency based in South Jakarta. They provide influencers of various categories and social media platforms – Instagram, YouTube, and Twitter. Their influencer list varies from mega influencers to nano influencers. SocialBuzz also provides monthly packages for influencer handling and content bundling.

SociaBuzz has been trusted with many brands in Indonesia such as Tokopedia, Telkomsel, Happy Fresh, and many more.

7. Lemon

Lemon is an influencer marketing platform designed for business owners. Lemon helped many businesses to find the right influencer and create the best campaign to grow their business.

They provide a flat service fee starting from 10 million IDR to work with up to 100 influencers. The platform also makes it easy for brands to monitor and create a campaign report.

Other than content influencer campaigns, Lemon also provides review services. Influencers leave product reviews to make genuine testimonials and drive conversions. Founded in 2019, Lemon has worked with many popular brands such as Kalbe, Unilever, and Halodoc.


8. Incify

Incify is a digital marketing agency which provides influencer marketing services. Incify has 2 headquarters in Singapore and Indonesia. They also assist global clients and enterprises.

Other than influencer marketing, Incify also provides services in SEO, CRO, website development, paid advertisements, and training with HubSpot and ActiveCampaign.

They have worked with brands such as Brandripe and Lecturi. Incify helped in generating twice the annual target for Lecturi in 2020.

9. IconReel

IconReel is an Indonesian influencer marketing agency founded in 2016. They have an influencer marketing network with more than 24,000 influencers internationally. Other than influencer management, IconReel also provides media buying and studio production services.

They have worked with brands such as Traveloka, Lazada, and P&G. IconReel managed 40 Indonesian influencers for Traveoka’s campaign #CaraEnakMakanEnak. The campaign gained more than 2 million total reach and 14.68% total engagement rate.

10. Dignety Indonesia

Dignety is an Indonesian creative agency which also provides services in influencer marketing. Their influencer marketing services include campaign planning, influencer selecting, and final reporting.

Other than influencer marketing, Dignety also provides content production, social media management, web development, and digital marketing.

Dignety has worked with many brands such as Pertamina and Ninja Express.

11. Optify

Optify is a digital marketing agency in Indonesia established in 2014. Their vision is to help brands reach 10x of their current size. They provide influencer marketing services alongside social media advertising, SEO, digital advertising, and web & app development.

In 2019, Optify created an influencer marketing campaign with Halodoc. The campaign featured a blog review, social media endorsements, and video review. They also created a blogging competition. The campaign acquired 3x times more users than Halodoc’s average.


Influencer marketing is a great marketing strategy to grow your business in the Indonesian market. With influencer marketing, you can create a campaign that results in higher ROI and wider reach of audience.

However, it might be hard for foreign businesses to create a localized influencer marketing campaign. Especially because of the differences in language and culture. Therefore, working with an experienced local partner is necessary to make sure that marketing campaign is successful.

We hope this list will help you find the agency that fits your needs. Make sure to also check more recommendations such as Top Digital Marketing Agencies in Indonesia by Clutch.

Asia Insider