11 Best Influencer Marketing Agencies in Indonesia
In 2026, people want to connect with people—not brands. Therefore, if you want to succeed in Indonesia’s massive consumer market, partnering with the right influencers is key.
However, the influencer marketing landscape in Indonesia has become increasingly complex. With more platforms and a growing number of creators, it is essential for brands to understand the sub-verticals within each creator industry, identify contents that have strong potential to perform well across different platforms, and stay aware of trends shifts to remain relevant and competitive.
For international brands, navigating Indonesia’s influencer marketing ecosystem can be challenging. Luckily, we’ve got you covered. We’ve compiled a list of the 11 best influencer marketing agencies in Indonesia to help you build an effective and localized strategy for your brand.
Comparison Table: Top Marketing and Advertising Agencies in Indonesia
| Agency | Core Strength | Key Services | Best For |
| AJ Marketing | Large influencer network & regional execution | Influencer marketing, celebrity campaigns, creative production, PR, social media, offline events | International brands running large-scale or multi-market campaigns |
| Dentsu Indonesia |
Integrated creative & media solutions | Influencer campaigns, brand activations, social & digital strategy | Brands seeking full-funnel, integrated marketing solutions |
| Golin Indonesia |
PR-driven influencer strategy | Influencer marketing, corporate reputation, crisis management, digital strategy | Brands focused on reputation, storytelling, and strategic communications |
| Essence Media | Global-scale media & analytics | Influencer marketing, creative futures, predictive analytics, commerce solutions | Enterprises needing data-driven, global media execution |
| APCO Worldwide |
Stakeholder-centric PR campaigns | Media relations, influencer marketing, branding, consumer engagement | Brands prioritizing brand value, reputation, and long-term impact |
| Colony Group | Experiential & on-ground activations | Brand ambassadors, KOLs, events, field marketing, talent management | Brands combining offline experiences with digital engagement |
| Nativex | Performance-focused influencer marketing | Influencer matching, analytics, TikTok Shop campaigns | E-commerce and performance-driven brands |
| Iris Jakarta | Creative participation-led campaigns | Brand strategy, digital campaigns, CRM, activations | Brands seeking creative storytelling and experiential marketing |
| M&C Saatchi Performance |
Performance & hyperlocal digital marketing | Influencer marketing, media buying, programmatic, ASO | Brands focused on measurable growth and performance KPIs |
| Narrators | Influencer platform & regional scalability | Influencer discovery, UGC campaigns, analytics | Brands running regional or Southeast Asia-wide influencer campaigns |
| Lemon | Scalable influencer platform | Creator sourcing, campaign execution, automated reporting | Brands looking for efficient, data-backed influencer campaigns |
1. AJ Marketing
With a network of over 7,000 influencers across YouTube, TikTok, and Instagram, AJ Marketing is an excellent fit for brands looking to create impactful influencer campaigns in Indonesia.
AJ Marketing’s local team helps international brands succeed by navigating fast-changing online culture and marketing trends through deep local expertise. The agency is also connected with local teams across South Korea, Japan, and Southeast Asia, making regional campaigns faster and easier to execute.
Beyond influencer marketing, AJ Marketing offers integrated solutions including creative video production, press releases, social media management, social media advertising, and offline events.
Some international brands that have worked with AJ Marketing include BMW (MINI), Adobe, and Microsoft. One of their most recent campaigns was with Bank Mandiri, where they executed a one-year celebrity ambassador program featuring South Korean celebrities Park Seo Jun and Kim You Jung. The campaign included large-scale video and photo production, as well as social media influencer activations through multi-tiered Instagram and TikTok creators.
2. DENTSU INDONESIA
Dentsu Indonesia provides integrated and innovative marketing solutions designed to help businesses transform and sustain growth in the Indonesian market.
One of their latest campaigns featured top Indonesian comedy creators celebrating Valentine’s Day through a limited-edition KitKat Valentine’s Day pack. The campaign also included a TikTok and Twitter hashtag challenge to encourage public participation and engagement.
3. GOLIN
Golin Indonesia is a public relations agency and part of theglobal Golin network. With expertise in AI optimization, content creation, corporate reputation, crisis management, digital strategy, and influencer marketing, Golin delivers comprehensive solutions that help major brands stand out in today’s competitive market.
4. ESSENCE MEDIA
Essence Media is a global marketing agency and part of WPP and GroupM, with offices in Jakarta and across Europe, Asia Pacific, North America, and Latin America. With over 10,000 employees operating in more than 120 countries, the agency enables brands to deliver media campaigns at a global scale.
Their services include Creative Futures, which maximizes the potential of modern media through addressable creative, social content, and influencer marketing. Essence Media also specializes in frictionless commerce, predictive analytics, and B2B marketing, combining strategy, customer experience, marketing automation, and advanced analytics to create long-term value and competitive advantage.
5. APCO WORLDWIDE
APCO Worldwide Indonesia is a public relations firm known for its stakeholder-centric approach. The agency delivers creative and thoughtful campaigns that go beyond product positioning, focusing instead on leveraging brand value to drive interest, reputation, and revenue.
Their areas of expertise include media relations, event management, branding, consumer engagement, influencer marketing, and digital influence. By understanding audience preferences and crafting tailored messages, APCO delivers impactful campaigns covering product launches, sponsorships, partnerships, and B2B initiatives.
6. COLONY GROUP
With a mission to inspire, build, and progress, Colony Group integrates creativity, experience, and technology into its marketing services, specializing in both on-ground and digital consumer engagement. The agency describes itself as a leading experiential marketing agency operating in 231 cities across five countries.
Their services include brand ambassadorships, social KOLs, celebrity and talent management, merchandising, and field marketing. Whether for in-store activations, roving campaigns, or large-scale events, Colony Group brings extensive experience to deliver collaborative success.
7. NATIVEX
Nativex focuses on targeted marketing strategies, helping brands attract their ideal customers through influencer marketing.
With a database of millions of creators, Nativex enables brands to partner with influencers across multiple categories for impactful campaigns. The platform also provides insights to empower creators and analytics tools to help brands measure campaign performance.
One of their latest campaigns featured Indonesia’s top beauty influencer in a TikTok Shop campaign for the beauty brand ONLYYOU, resulting in 200,000 monthly sales.
8. IRIS WORLDWIDE
Iris Jakarta is part of the global marketing agency Iris Worldwide. Its local presence combines Indonesian market insights with global standards, offering services ranging from brand strategy and digital campaigns to CRM and on-ground activations.
Iris Worldwide focuses on inspiring participation between people and brands, creating shareable experiences that keep clients ahead of the competition. The agency has worked with brands such as Gold’s Gym and FiberCreme, delivering award-winning creative campaigns.
9. M&C SAATCHI PERFORMANCE
M&C Saatchi Performance Indonesia blends local market knowledge with global standards to craft hyperlocal digital campaigns. With a strong focus on performance marketing, their services include influencer marketing, media buying, programmatic advertising, app store optimization, and digital strategy.
More than just data-driven marketers, the team combines creativity and technology to help businesses grow through impactful influencer marketing strategies.
10. Narrators
Narrators is one of Indonesia’s leading influencer marketing platforms, with access to over 500,000 influencers across Southeast Asia. This allows brands to execute both local and regional campaigns effectively. Based in Singapore, Narrators has been recognized as Best Influencer Marketing Agency of the Year 2020 (Silver) by Marketing Magazine and Best Influencer Marketing Software by Digital.com.
One of their latest campaigns was a collaboration with Samsung, where they worked with travel influencers to create user-generated content using the Samsung Galaxy S10 as their primary filming device.
11. LEMON
Lemon is a scalable influencer marketing platform that has worked with over 600 brands and agencies in Indonesia. From discovering unique creators to executing campaigns and generating automated influencer reports, Lemon simplifies the influencer marketing process.
Founded in 2019, Lemon has partnered with major brands such as Kalbe, Unilever, and Halodoc. One of their most recent success stories includes a micro-influencer campaign with K-beauty brand Skin1004, where Indonesia TikTok beauty creators were engaged to drive awareness and traffic to the brand’s TikTok page.
CONCLUSION
With a massive population, diverse audiences, and rapidly shifting trends, success in this market requires more than simply working with influencers—it demands deep local understanding, strategic execution, and the ability to adapt quickly.
By choosing an agency that aligns with your brand goals and understands Indonesia’s digital ecosystem, you can build authentic connections with audiences, drive meaningful engagement, and achieve long-term growth in one of Southeast Asia’s most exciting markets.
Do not forget to also check out other marketing agencies recommendations in Indonesia such as Top Influencer Marketing Agencies in Indonesia from Clutch.