Pertamina President Director Dwi Soetjipto said Pertalite fuel has been developed to fulfill Indonesian consumer demand for an affordable energy source with better combustion. Premium, which was heavily subsidized until January 2015, is a low-octane fuel (88-octane level) that can damage the engine of cars and motorcycles and results in higher emissions. Most cars sold that have been sold in recent years in Indonesia are designed for higher-grade gasoline. The new pertalite is regarded the best option for motorcycles and midsize, multi-purpose vehicles. Pertamina also produces and distributes pertamax (92-octane level) but many Indonesian consumers dislike the high price of this fuel.

Pertamina targets to migrate 30 percent of existing premium users to pertalite through distributing 500 kiloliters of pertalite across Indonesian gas stations each day.