Five automotive brands from Japan controlled car sales in Indonesia in the first half of 2017 with a dominating (combined) market share of about 90 percent. Based on data from the Indonesian Automotive Industry Association (Gaikindo), Toyota, Daihatsu, Honda, Mitsubishi and Suzuki accounted for about 90 percent of total car sales in Indonesia during the January-June 2017 period. In total, 533,903 car units were sold in this six-month period.
These figures confirm the dominant position of Japanese car manufacturers in Indonesia's automotive industry. Not surprisingly Indonesia is often called "the backyard of Japanese car-makers" and this also makes it tough for European and US car brands. Although they are attracted by the promising perspectives of Indonesia's automotive market (big population, rising per capita GDP, yet still low per capita car ownership), they face serious difficulty to gain market share. That is the reason why several western car brands have closed their factories in Indonesia over the past couple of years (for example American car-maker Ford Motor Company).
With 36.5 percent, Toyota controls the largest market share in Indonesia, followed by Daihatsu (17.6 percent). Both brands are distributed on the Indonesian market by Astra International through its subsidiaries Toyota Astra Motor (TAM) and Astra Daihatsu Motor (ADM). Astra International is one of Indonesia's largest diversified conglomerates as well as a blue chip stock on the Indonesia Stock Exchange (hence a favorite of domestic and foreign investors). However, due to the slowdown in Indonesian car sales over the past couple of years, Astra International's market capitalization on the Indonesia Stock Exchange has somewhat diminished.
Car sales figures in Indonesia rebounded slightly in 2016, and this trend is expected to continue this year. In the first six months of 2017 a total of 533,903 car units were sold in Indonesia, a modest 0.33 percent growth compared to sales in the same period one year ago. Sales in June 2017 were particularly weak due to the Ramadan month and Idul Fitri celebrations. These festivities fell earlier in 2017 compared to 2016 and therefore somewhat distorted the data. By the year-end we still expect Indonesian car sales growth in the range of 1-5 percent (y/y).
It is also interesting to note that there are six registered brands that did not record any sales in Indonesia furing the first half of 2017: Chrysler, Ford, Geely, Infiniti, Jaguar, and Smart.
Indonesian Car Sales (CBU):
Indonesian Car Sales by Brand - 1st Half 2017: