Car sales in Indonesia grew 8.2 percent (year-on-year) to 111,767 vehicles in February 2014 according to the latest data from the Association of Indonesian Automotive Manufacturers (Gaikindo). As usual, car sales were dominated by Toyota, Daihatsu (both are distributed by Astra International, one of Indonesia's largest diversified conglomerates), Mitsubishi, Suzuki and Honda. February sales were supported by the popular low-cost green car (LCGC) that was introduced on Indonesia's market in 2013.

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Indonesia remains an important sales market for Toyota, Japan's multinational corporation and one of the world's largest automobile manufacturers. In 2013, Toyota sold a total of 8.66 million cars worldwide, around 435 thousand of which were sold in Indonesia. The company which holds the exclusive right to sell Toyota units on the Indonesian market is Astra International, one of the largest diversified conglomerates in Indonesia. With a market share of 35 percent, Toyota is the dominant market leader in Indonesia's car sales market.

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Indonesia's national car industry is expected to contribute IDR 44 trillion (USD $4 billion) to the country's total exports in 2014 through the export of completely built units (CBU), completely knock down units (CKU) and automotive spare parts. Exports of CBUs are estimated to rise more than 18 percent to 200,000 units in 2014, supported by increased domestic production capacity, according to Budi Darmadi, an official at Indonesia's Ministry of Industry. Darmadi declined to estimate exports of CKUs and spare parts this year.

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Supported by legislative and presidential elections, car sales in Indonesia are expected to grow between five and ten percent to 1.30 million total vehicles in 2014. These elections are estimated to boost the domestic money flow due to increased economic activity in Southeast Asia's largest economy. Consumption goods such as cars and food & beverage products are expected to feel the impact of this development and may offset the negative impact brought on by the weak rupiah, high inflation and the high interest rate environment.

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A discount war ahead of Lebaran, the traditional celebration that follows after the holy fasting month of Ramadan is finished and when many Indonesians go back to their place of origin for a few days, is expected to spur car sales in July. It is a normal phenomenon that car sales increase ahead of Lebaran because an amount of people need a new car to carry them back to their places of birth. But this year the increase in car sales is expected to exceed sales figures in previous years as wholesalers use discount actions to reduce their car stockpiles.

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Astra International, one of the largest diversified conglomerates and the dominating force in Indonesia's automobile industry, sold 268,072 cars in the first five months of 2013. Total car units sold in the same period stands at 497,670, which implies that Astra has a market share of 54 percent. Sales in January-May 2013 grew 8.47 percent compared to the same period in 2012. Astra's motorcycles sales grew 11.6 percent to 1,974,274 units. As such, Astra, which sells the Honda brand, has a 60 percent market share in Indonesia's motorcycle industry.

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Indonesian car sales in Q1-2013 rose 17.8 percent to 295,465 units from 250,830 units in the same quarter last year. Astra International, one of the biggest conglomerates in Indonesia and the dominating force in Indonesia's automotive industry, had to hand in a couple of percentage points in terms of market share in domestic car sales. In Q1-2013, Astra controlled 52.3 percent of Indonesia's car sales, down from 58 percent in Q1-2012.

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Indonesia's demand for cars stayed strong as the first quarter of 2013 saw double-digit growth in car sales compared to the same period last year. According to Gaikindo (the Indonesian Automotive Industry Association), Indonesia posted an 18 percent growth in car sales in Q1-2013, which translates to 297,785 car units sold in this year's first quarter. However, Gaikindo believes that growth for full-year 2013 will be limited or equal to last year's record sales performance.

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During 2012, more than 400,000 Toyota vehicles were sold on the Indonesian market, a new record-high. This number makes Indonesia the fourth-largest market for Japan-based Toyota Motor Corporation. Indonesia has developed from a production hub into a major sales market, and therefore the Japanese company intends to invest about IDR 13 trillion (US $1.3 billion) in the next five years.

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Indonesians love the multipurpose vehicle (MPV), known as "people carriers", as these vehicles are bigger and taller than the family car. Indonesians enjoy taking trips with the family (and/or invite some friends) and therefore a big car is required. The MPV can carry up to seven passengers and thus meets this request. Car manufacturers are aware of high MPV demand and therefore continue to launch new (and better) models. With functionality in check, manufacturers now particularly focus on improving the design of the MPV to entice Indonesian consumers.

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Both car sales and motorcycle sales declined in 2015 in Indonesia. Primary reason for this decline was people's weaker purchasing power amid the slowing economy and persistently low commodity prices. Indonesia's GDP growth is estimated to have fallen to 4.7 percent year-on-year (y/y), the slowest growth pace since 2009. Meanwhile, amid the sluggish global economy (especially China's slowdown) and falling oil prices, Indonesia gains relatively little from its commodity exports.

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The structure of Indonesia's automotive industry remains weak as it is too dependent on imports of raw materials, making sales prices of cars highly vulnerable to the volatile Indonesian rupiah. The automotive industry has been one of the many local industries that has been plagued by Indonesia's economic slowdown and fragile rupiah (amid looming tighter monetary policy in the USA) as people's purchasing power has weakened. In the first ten months of 2015, Indonesian car sales stood at a total of 853,008 units, down 18 percent from car sales in the same period last year.

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Car sales in Indonesia declined 8 percent to 98,198 units in May 2014 from 106,811 units in the previous month. The Indonesian Automotive Industry Association (Gaikindo) said that the decline was the direct consequence of several public holidays (International Labour Day and the commemorations of Buddha’s birthday as well as ascensions of Prophet Muhammad and Jesus Christ). These holidays caused a lower car production rate and a reduced number of car deliveries to wholesale dealers.

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Despite higher car prices due to the depreciating rupiah exchange rate, domestic car sales in Indonesia rose 11 percent to 107,496 in January 2014 compared to the same month last year. January sales were particularly supported by sales of the low cost green car (LCGC) and low multipurpose vehicle (LMPV). Both these car types enjoy high popularity in Indonesia. In 2013, the Indonesian government provided tax incentives for the establishment of a domestic LCGC industry.

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Indonesia's automotive industry experienced some drastic changes in recent years. Originally regarded as a mere production hub due to cheap productions costs (particularly wages), it changed into a major car sales market as per capita GDP continues to grow and gives rise to an expanding middle class. Since 2011, domestic car sales in Indonesia have reached record highs and given that the country's per capita car ownership is still relatively low, there is room for more growth. But Indonesia is also eager to become an important car exporting country.

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General Motors Company (GM), the American multinational holding corporation that engages in the automotive industry, aims to expand its partnership with China's SAIC Motor Corp by joining hands to enhance business activities in Indonesia. Recently, speculation emerged that both companies were drifting apart. However, both camps claim that the relationship has never been better. In fact, GM China and SAIC are opening four new plants in China which will add 1 million cars (per year) to the current production capacity of 3 million vehicles.

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Car sales in Indonesia are expected to exceed the target set by the Indonesian Automotive Industry Association (Gaikindo) in 2013. The institution originally set a target of 1.1 million sold car vehicles in 2013, which is similar to the sales result in 2012. However, in September 2013 car sales recorded a new monthly record (115,921 sold units) after consumers sped up car sales as prices will increase in October. Up to the third quarter of 2013, total car sales have increased 11.2 percent compared to the same period last year.

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Indonesian car sales in the first four months of 2013 continued its robust growth. Preliminary data from Agen Pemegang Merek (Brand Holder Agent or APM) indicates that from January to April of 2013 397,991 car units were sold in Indonesia, which constitutes a 17.75 percent increase compared to the first four months of 2012. Toyota retained its position as market leader with a market share of 35.9 percent. However, sales of Honda and Suzuki vehicles are growing fast in Indonesia.

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