Indonesia's Car & Motorcycle Sales Fell Sharply in 2015

Car Sales Indonesia in 2015:

In full-year 2015 car sales in Indonesia fell 16.1 percent to 1.01 million vehicles, the lowest sales figure since 2011. However, this result is hardly a surprise and possibly stakeholders may feel content to see that the sales figure still managed to exceed one million vehicles last year.

The years 2014 and 2015 have been tough for Indonesia's automotive industry (as well as for other industries) due to slowing economic growth, high inflation triggered by several subsidized fuel price/policy reforms (although inflation finally eased sharply in late 2015), and weak commodity prices (causing sales to drop sharply in the commodity-rich regions of Sumatra and Kalimantan).

Toyota, distributed by Astra International, remains the most popular brand in Indonesia, accounting for a 31.8 percent market share in terms of car sales in Indonesia.

Read Column: Analysis and Overview of Indonesia's Automotive Industry

Noegardjito, Secretary of the Indonesian Automotive Industry Association (Gaikindo), expects Indonesian car sales to grow five percent (y/y) this year on improving economic conditions.

Indonesian Car Sales (CBU):

Month	Sold Cars 2012	Sold Cars 2013	Sold Cars 2014	Sold Cars 2015
January	76,427	96,718	103,609	94,194
February	86,486	103,278	111,824	88,740
March	87,917	95,996	113,067	99,410
April	87,144	102,257	106,124	81,600
May	95,541	99,697	96,872	79,375
June	101,746	104,268	110,614	82,172
July	102,511	112,178	91,334	55,615
August	76,445	77,964	96,652	90,537
September	102,100	115,974	102,572	93,038
October	106,754	112,039	105,222	88,408
November	103,703	111,841	91,327	86,938
December	89,456	97,706	78,802	73,264
Total	1,116,230	1,229,916	1,208,019	1,013,291

 

	2008	2009	2010	2011	2012	2013	2014
Indonesian Car Sales (number of car units)	607,805	486,061	764,710	894,164	1,116,230	1,229,916	1,208,019
Indonesian Exports (number of car units)	100,982	56,669	85,769	107,932	173,368	170,907	202,273

 

Brand	2014	2015	YoY Growth (%)
Toyota (Astra)	399,746	322,466	-19.3
Daihatsu (Astra)	185,226	167,808	-9.4
Honda	159,147	159,253	+0.06
Suzuki	154,923	121,805	-21.4
Mitsubishi	141,962	112,527	-20.7
Nissan	33,789	25,108	-25.7
Isuzu (Astra)	28,278	19,350	-31.5
UD Trucks (Astra)	854	560	-34.4
Peugeot (Astra)	65	40	-38.5
Others	104,029	84,374	-18.9
Total	1,208,019	1,013,291	-16.1

^{Source: Astra International}

Motorcycle Sales Indonesia in 2015

Motorcycle sales in Indonesia in 2015 declined 17.6 percent to 6.48 million units. As usual, Indonesian motorcycle sales were dominated by sales of Honda motorcycles, followed by Yamaha. However, last year Kawasaki overtook Suzuki as the country's third-most popular motorcycle brand.

Michael Tjandra Tanadi, Head of Marketing at Kawasaki Motor Indonesia, said a change occurred in Indonesia's motorcycle market in 2015. He detected a sharp rise in consumers' interest for sport bikes.

A look at the table below shows that the main motorcycle brands sold in Indonesia all experienced declining sales figures. Honda, distributed by Astra Honda Motor, remains the market leader and in fact managed to expand its market share as the other motorcycle brands were plagued by heavier declines in sales. Tira Adianti, Head of Investor Relations at Astra International, said 2016 should be a more positive year despite ongoing external threats (such as the impact of China's economic slowdown). "In our optimistic scenario, Indonesia's motorcycle sales can grow five percent (y/y) in 2016", Adianti said.

Indonesian Motorcycle Sales:

Month	Sold M'cycles 2012	Sold M'cycles 2013	Sold M'cyles 2014	Sold M'cycles 2015
January	645,863	646,082	579,361	502,783
February	666,136	649,434	679,086	556,091
March	619,678	665,334	725,629	546,169
April	617,508	658,673	727,790	524,775
May	611,251	644,668	739,601	469,630
June	541,918	659,504	750,829	574,714
July	579,077	702,423	534,490	421,838
August	429,236	488,983	609,198	622,089
September	620,499	675,902	706,938	603,102
October	626,901	714,264	675,652	602,882
November	621,224	687,329	582,331	535,682
December	485,166	551,283	556,380	520,400
Total	7,064,457	7,743,879	7,867,195	6,480,155

^{Sources: AISI & Astra International}

 

	2013	2014	2015	Change 2014-2015 (%)
• Total Motorcycle Sales	7,743,879	7,867,195	6,480,155	-17.6
- Honda	4,696,999	5,051,100	4,453,888	-11.8
- Yamaha	2,492,596	2,371,082	1,798,630	-24.1
- Kawasaki	151,703	160,371	115,008	-28.2
- Suzuki	393,803	275,157	109,882	-60.0
- TVS	8,778	9,575	2,747	-71.3

^{Source: Indonesian Motorcycle Industry Association (AISI)}

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