General Motors Indonesia (GM Indonesia), unit lokal dari perusahaan Amerika Serikat (AS) General Motors Company, mengalami kerugian sekitar 200 juta dollar AS selama tahun 2013-2014 karena biaya-biaya operasional yang tinggi sementara penjualannya tidak banyak berkembang. Perusahaan ini tidak bisa menyaingi rival-rival dominannya dari Jepang yang dipimpin oleh Toyota Motor. Disebabkan oleh faktor-faktor utama ini, perusahaan ini memutuskan untuk menutup pabrik perakitannya di Bekasi pada pertengahan 2015 (dan akan berdampak pada pemutusan hubungan kerja dengan 500 karyawan).

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Based on preliminary data, domestic car sales in Indonesia fell 7.2 percent (y/y) to 96,149 vehicles in January 2015 from the same month in 2014. It is believed that the recent (subsidized) fuel price reforms, implemented by the Joko Widodo administration in November and January (which led to accelerated inflation), have made consumers hesitant to buy a car. Car sales are an important indicator to measure consumer confidence and the general state of the economy. In general, when car sales rise the economy is growing.

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Domestic car sales in Indonesia were slightly down in 2014 compared to the previous year. Amid the slowing economy (Indonesia’s GDP growth may have fallen from 5.8 percent in 2013 to 5.1 percent in 2014) and political uncertainty (triggered by the fragmented results of the country’s legislative and presidential elections) car sales totaled 1.21 million units in 2014, down 1.8 percent from 1.23 million sold vehicles in 2013, according to the latest data from the Indonesian Automotive Industry Association (Gaikindo).

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Domestic car sales in Indonesia declined 15 percent to 91,449 vehicles in November 2014 (from the same month last year). Declining car sales in Southeast Asia’s largest economy are believed to be caused by the recent subsidized fuel price hike. In mid-November the Joko Widodo-led government raised prices of subsidized fuels (low-octane gasoline and diesel) over 30 percent in order to reduce state spending on fuel consumption and reallocate funds to structural economic and social development.

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Irvan Kamal Hakim, Director at Krakatau Steel (Indonesia’s largest steel manufacturer), said that the domestic steel industry is still affected by prolonged concerns about excess steel supply in China, the world's largest steel producer. Amid slowing economic growth in the world’s second-largest economy, domestic steel demand in China has declined resulting in a global oversupply of 525 million tons. Each 1 percent decline in GDP growth in China results in an additional oversupply of 24 million tons of steel.

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Domestic sales of low-cost green cars (LCGCs) in Indonesia may exceed the level of 200,000 units in 2015, a 14 percentage point growth from an estimated 175,000 sold LCGC units this year. Amid slowing domestic car sales (a consequence of the country’s slowing economic growth and tighter monetary policy), popularity of the recently introduced LCGC has managed to support total car sales in Southeast Asia’s largest economy. In the first ten months of 2014, a total of 1.04 million cars were sold, up 1.72 percent from the same period last year.

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Although domestic car sales in Indonesia have again exceeded the psychological level of 100,000 vehicles per month, sales have fallen 12 percent year-on-year (y/y) to 101,801 units in September 2014. In September last year, car sales were heavily supported by the newly-introduced low cost green car (LCGC). Domestic car sales constitute an important indicator to measure consumer confidence and domestic consumption. Domestic consumption accounts for 55 percent of total economic growth in Indonesia.

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Indonesian car exports may reach 310,000 vehicles in 2014, a 12.72 percentage point growth from last year (275,000 vehicles). Exports of completely built up (CBU) units are expected to number 200,000 while completely knocked down (CKD) units are estimated to reach 110,000 units by the year-end. Indonesian Industry Minister MS Hidayat confirmed that the automotive industry of Indonesia has shown good performance. Currently, Indonesian automotive products are exported to a total of 80 countries.

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Apart from the traditional earnings originating from the export of coal, crude palm oil (CPO) as well as income from the tourism sector, Indonesia aims to increase foreign exchange earnings through boosting exports of cars and automotive parts. The Indonesian Trade Ministry said that it expects the value of exported cars and components to rise to USD $4.8 billion in 2014, a 10 percentage point growth from the USD $4.4 billion worth of earnings recorded in 2013 as Indonesian car producers have been boosting sales abroad.

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Car and motorcycle sales increased rapidly in Indonesia throughout March 2014, primarily due to an improved distribution network. In the previous months, heavy rains amid a peak of the rainy season (causing floods in various parts of Indonesia) resulted in the postponement of car and motorcycle purchases. Data from the Association of Indonesian Automotive Industries (Gaikindo) indicated that car sales surged 18 percent (year-on-year, yoy) to 113,277 units in March 2014, while motorcycle sales grew 9.2 percent (yoy) to 728,820 units.

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Despite higher car prices due to the depreciating rupiah exchange rate, domestic car sales in Indonesia rose 11 percent to 107,496 in January 2014 compared to the same month last year. January sales were particularly supported by sales of the low cost green car (LCGC) and low multipurpose vehicle (LMPV). Both these car types enjoy high popularity in Indonesia. In 2013, the Indonesian government provided tax incentives for the establishment of a domestic LCGC industry.

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Indonesia's automotive industry experienced some drastic changes in recent years. Originally regarded as a mere production hub due to cheap productions costs (particularly wages), it changed into a major car sales market as per capita GDP continues to grow and gives rise to an expanding middle class. Since 2011, domestic car sales in Indonesia have reached record highs and given that the country's per capita car ownership is still relatively low, there is room for more growth. But Indonesia is also eager to become an important car exporting country.

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In 2014, Indonesia is expected to see capital inflow of between USD $1 billion and USD $1.5 billion of funds for investments in the country's car components industry. About 20 to 30 companies are eager to expand or start business in this sector of Southeast Asia's largest economy (each investing about USD $50 million). Indonesia's car industry is attractive due to record high car sales in recent years (triggered by strong domestic GDP per capita growth) as well as double-digit export growth (although coming from a low base).

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General Motors Company (GM), the American multinational holding corporation that engages in the automotive industry, aims to expand its partnership with China's SAIC Motor Corp by joining hands to enhance business activities in Indonesia. Recently, speculation emerged that both companies were drifting apart. However, both camps claim that the relationship has never been better. In fact, GM China and SAIC are opening four new plants in China which will add 1 million cars (per year) to the current production capacity of 3 million vehicles.

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Car sales in Indonesia are expected to exceed the target set by the Indonesian Automotive Industry Association (Gaikindo) in 2013. The institution originally set a target of 1.1 million sold car vehicles in 2013, which is similar to the sales result in 2012. However, in September 2013 car sales recorded a new monthly record (115,921 sold units) after consumers sped up car sales as prices will increase in October. Up to the third quarter of 2013, total car sales have increased 11.2 percent compared to the same period last year.

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In mid-September 2013, South Korean tire producer Hankook Tire, conducted the inauguration of its tire plant in Indonesia. The factory is located in Cikarang (West Java) and is the company's seventh production center in the world: two plants in Korea, three in China and one in Hungary. Annual production capacity of the two factories in Korea reached 46.1 million tires in 2013. Meanwhile, the three factories in China have an annual capacity of 30.8 million units each. In Hungary, annual capacity stands at 12.6 million tire units.

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In recent years, Indonesia's car sales have shown robust growth, culminating in a record high number of 1.12 million sold car units in 2012. This is an important statistic because car sales inform us about the state of the economy. Generally, rising car sales indicate an expanding economy while declining car sales indicate that the economy is slowing down. When we take a look at the table below, there is a link visible between Indonesia's GDP growth and rising car sales, except for 2011 to 2012 when GDP growth declined while car sales rose.

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Indonesian car sales in the first four months of 2013 continued its robust growth. Preliminary data from Agen Pemegang Merek (Brand Holder Agent or APM) indicates that from January to April of 2013 397,991 car units were sold in Indonesia, which constitutes a 17.75 percent increase compared to the first four months of 2012. Toyota retained its position as market leader with a market share of 35.9 percent. However, sales of Honda and Suzuki vehicles are growing fast in Indonesia.

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The heavily subsidized fuel price of Indonesia is likely to be raised next month according to Indonesian media sources. Various high officials, including Economic minister Hatta Rajasa, discussed the possibility to raise the fuel price from IDR 4,500 (USD $0.46) to IDR 6,500 (USD $0.67) per liter starting from May. This increase will only apply to private passenger cars, and not to motorcycles and public transportation. However, president Susilo Bambang Yudhoyono has not made up his mind yet.

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