Domestic Consumption, Smartphones and Social Media in Indonesia
The high level of consumption in Indonesia is remarkable. In fact, household consumption in Indonesia is an important engine of economic expansion in Southeast Asia’s largest economy as it accounts for about 55 percent of economic growth. One of the most popular consumption products are gadgets, in particular mobile gadgets. Just take a look in urban environments in Indonesia; everywhere people are holding, playing with, and communicating through some sort of mobile technological device.