18 March 2019 (closed)
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Berita Hari Ini E-commerce
Going digital through mobile devices is a big game in Indonesia, especially in the e-commerce industry. Among the developing countries, Indonesia is a growing digital market with a +100 million internet population and an average of 87 percent of mobile traffic, proving that Indonesia is a mobile-first country.
The value of the e-commerce market in Indonesia is estimated to have grown to the range of USD $55 - $65 billion by 2022. This estimate stems from a new report, titled The Digital Archipelago: How Online Commerce is Driving Indonesia's Economic Development, that was released by management consulting firm McKinsey earlier this month.
Last year Lazada and Tokopedia were the two most successful e-commerce platforms in Indonesia in terms of visitor numbers. These two giants are followed by Bukalapak and Blibli. Meanwhile, Elevenia (owned by the Salim Group) fell outside Indonesia's top 5 e-commerce platforms. While it ranked third at the start of 2017, Elevenia ended 2017 at 7th position.
Based on a new survey, conducted by ShopBack Indonesia, two out of every five Indonesians buy a product online after having seen the product in an offline store. The survey mentions that 42.2 percent of women and 40.7 percent of men indicate that they have seen the goods directly in the physical store (offline) first and then decide to buy the goods online.
Indonesian government officials said all e-commerce products that are imported into Indonesia will become subject to an import tariff in the near future. The Indonesian government is currently studying the issue.
Traditional retail companies in Indonesia need to change their business-as-usual mindset to overcome fierce competition from online shops or e-commerce. In line with rising Internet and smartphone penetration as well as improving infrastructure, more and more goods and services can now be purchased online - often at more competitive rates -, implying the role of Indonesia's "old fashioned" traditional retail companies is on the decline.
American multinational technology company Google and American global management consulting firm AT Kearney completed a joint study and released a report, titled "Indonesia Venture Capital Outlook 2017", that shows Indonesia's startup market is thriving - albeit coming from a low base. Financial technology is regarded the top category for future investment.
The number of mergers and acquisitions in Indonesia rose 5.4 percent year-on-year (y/y) to 136 deals up to August 2017, mostly involving technology companies. In terms of value, on the other hand, M&As in the first eight months of the year actually fell 9.9 percent (y/y) to USD $6.8 billion. However, not all M&A deals in Indonesia have revealed the value of the deal.
One of Indonesia's leading cellular services providers, XL Axiata, may sell part of its stake in online marketplace Elevenia to collect new funds for expansion of this e-commerce platform. However, there is also another option. XL Axiata could also decide to use funds from its internal cash reserves. Dian Siswarini, President Director of XL Axiata, said a decision will be taken within the next two months.
Indonesia's e-commerce industry has grown rapidly (in two-digits, annually) over the past five years. This growth is expected to continue in 2017 as well as in the years ahead. Aulia Marinto, Chairman of the E-Commerce Association (idEA), expects the value of e-commerce transactions in Indonesia to surge between 30-50 percent year-on-year (y/y) to USD $45 billion in 2017 from an estimated USD $30 billion in 2016. Indonesia is still in the early stages of the digital economy revolution and therefore there is ample room for robust growth, particularly due to rising Internet and smartphone penetration.
Artikel Terbaru E-commerce
While reforms related to Indonesia’s corporate income tax rates remain in the planning stage, there is a new important regulation that will come into effect per 1 April 2019. Through Finance Ministry Regulation No. 210/PMK.010/2018 on the Taxation of Trade Transactions through Electronic System or E-commerce, which was signed on 31 December 2018, Indonesia will require e-commerce merchants (sellers) to share data with tax authorities and pay VAT and income taxes.
Indonesia has four unicorns – a term that refers to startup companies that are valued over USD $1 billion – namely: (1) ride-hailing and logistics company Go-Jek, (2) e-commerce operator Tokopedia, (3) e-commerce operator Bukalapak, and (4) airline ticketing and hotel booking services Traveloka.
Health awareness in Indonesia is at a very low level, especially in the cities, as Indonesians tend to eat too much unhealthy food and exercise too little. Therefore, health awareness is something that needs to be encouraged in Indonesia. However, government programs - such as the "Healthy Four, Perfect Five" principles - seem to have limited effect and therefore there is plenty of room for the private sector to encourage consumers to lead a healthier lifestyle. In fact, encouraging a healthier lifestyle can become part of a business model.
After the closing of several Ramayana Department Stores and Matahari Department Stores, as well as the (planned) closing of all remaining Lotus Department Stores (per 26 October 2017) in Indonesia, Indonesia's conventional department store industry needs to come up with a new strategy or shopping concept to survive amid increasingly fierce competition from domestic and global e-commerce platforms.
E-commerce company Kioson Komersial Indonesia became the nation's first e-commerce startup to go public on the Indonesia Stock Exchange on Thursday (05/10). There was plenty of interest for the company during its trading debut as its shares rose 50 percent to IDR 450 a piece. The offering was more than 10 times oversubscribed. Local brokerage Sinarmas Sekuritas was the sole underwriter for the IPO.
Chinese e-commerce giant Alibaba founder Jack Ma having been appointed as special advisor to the Indonesian government for the development of Indonesia's e-commerce sector has led to some concern whether it puts China's richest man in a position of conflict of interest. Ma's Alibaba Group owns big stakes in Singapore-based e-commerce giant Lazada (which operates across Southeast Asia) and Indonesian online shopping facilitator Tokopedia.
Rumors are that China's e-commerce giant Alibaba Group Holding Ltd is interested to expand its business in Indonesia, attracted by the nation's per capita GDP growth as well as rising smartphone and Internet penetration. Alibaba may invest in Indonesian online shopping facilitator Tokopedia. Tokopedia, established in 2009 by William Tanuwijaya and Leontinus Alpha Edison, is one of Indonesia's biggest online marketplaces.
A new study conducted by the Better Than Cash Alliance, a partnership consisting of governments, companies, and international organizations, shows Indonesia has now become the world's fastest-growing mobile-commerce market (m-commerce). Growth of online shopping in Southeast Asia's largest economy is attributed to the rising spending power of Indonesia's middle class as well as expanding Internet and smartphone penetration. According to the study, Indonesia's m-commerce market surged 155 percent in 2016.
The number of smartphone users in Indonesia is rising rapidly in line with growing per capita GDP and widening Internet penetration across the Archipelago. Based on data from research institute eMarketer there were 69.4 million smartphone users in Indonesia at the end of 2016. Moreover, the number of Indonesian smartphone users is expected to grow to 103 million by 2018, which would make Indonesia the fourth-largest smartphone market worldwide after China, India and the United States.
The USD $1 billion acquisition of Southeast Asia-based e-commerce platform Lazada Group SA by China's e-commerce giant Alibaba Group Holding Ltd may give rise to a larger flow of Chinese products into Indonesia. Lazada is an e-commerce platform that operates in Indonesia, Malaysia, the Philippines, Thailand and Vietnam. Southeast Asia is an interesting market for Alibaba as only 3 percent of retail sales are conducted online in this region, implying huge growth opportunities. Meanwhile, Alibaba has been eager to expand abroad as growth in China has been slowing.
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