Partnership Indonesia's Multistrada Arah Sarana & Paris Saint-Germain FC
Multistrada Arah Sarana, one of Indonesia’s leading automobile and motorcycle tires producers, joined the club of Indonesian companies that signed a partnership agreement with a prominent international football team. Multistrada Arah Sarana signed a three-year global sponsorship deal with French Ligue 1 soccer club Paris Saint-Germain FC (PSG). For the Indonesian tire manufacturer the partnership is a strategy to market its products, raise brand awareness, and boost its sales in Europe.