Toyota Sales Worldwide:

Country        Sold Car Units
Japan            1,584,316
USA            2,236,042
China             917,488
Thailand             445,464
Indonesia             435,430
World            8,659,742

Car sales in Indonesia have increased sharply in recent years as the country's per capita GDP has shown strong growth, thus giving rise to a rapidly expanding middle class. With per capita car ownership still at a relatively low level, more and more Indonesians can afford to purchase a car. Toyota, the most popular car brand in Indonesia, benefits most of this situation and the Toyota Motor Corp (TMC) is well aware of further potential of car sales in Southeast Asia's largest economy. In fact, Toyota sales in Indonesia are expected to exceed sales in Thailand soon. Therefore, within the period 2012-2017, TMC is planning to invest IDR 13 trillion (USD $1.1 billion) in Indonesia to further expand its dominating position amid intensified competition.

Despite the economy of Indonesia having slowed to a growth pace of 5.78 percent in 2013, higher inflation (reducing people's purchasing power) after fuel subsidies were cut in June 2013, and a higher interest rate policy of Bank Indonesia, Indonesian car sales still continued to rise in 2013 and in the first month of 2014. Sales were supported by the popularity of the new low cost green car (LCGC) which was introduced on the Indonesian market in 2013. Through tax incentives, the Indonesian government attracted car manufacturers (provided that they meet requirements of fuel efficiency targets) to produce the LCGC in Indonesia as it aims to turn in Indonesia into the regional hub for LCGC production ahead of the start of the ASEAN Economic Community in 2015 (which will turn the ASEAN region into one single market and production base). With a price tag of only around IDR 100 million (USD $8,547), these LCGCs are significantly cheaper than other cars. The five principal brands that participate in this program are Toyota, Daihatsu, Honda, Nissan and Suzuki.

One severe negative side effect of sharply growing Indonesian car sales is that it burdens the - already weak - infrastructure in the larger cities, thus causing traffic jams.

Toyota Sales (CBU) in Indonesia:

 Month    Sold Cars 2012    Sold Cars 2013    Sold Cars 2014
 January           29,189           35,924           35,888
 February           33,594           35,350           38,632
 March           33,359           32,799  
 April           34,308           39,730  
 May           34,808           36,358  
 June           37,260           35,190  
 July           36,450           39,284  
 August           25,904           24,947  
 September           33,771           40,319  
 October           35,908           39,318  
 November           37,030           40,806  
 December           34,445           34,829  
 Total          406,026

Domestic Car Sales (CBU) in Indonesia:

 Month    Sold Cars 2012    Sold Cars 2013    Sold Cars 2014
 January           76,427           96,718          107,496
 February           86,486          103,279         
 March           87,917           95,996  
 April           87,144          102,257  
 May           95,541           99,697  
 June          101,746          104,268  
 July          102,511          112,178  
 August           76,445           77,964  
 September          102,100          115,973  
 October          106,754          112,039  
 November          103,703          111,841  
 December           89,456           97,694  
 Total         1,116,230

     2008    2009    2010    2011     2012     2013     2014¹
Indonesia's Car Sales
(number of car units)
 607,805  486,061  764,710  894,164 1,116,230
1,229,904 1,300,000
Indonesia's Exports
(number of car units)
 100,982   56,669   85,769  107,932  173,368  170,907  200,000

¹ future forecast
Source: Gaikindo

Further Reading:

Car Sales, Production and Exports of Indonesia Estimated to Grow in 2014
Car Sales in Indonesia Unaffected by Weather Conditions in January 2014
Expansion of Indonesia's Automotive Industry: Raising Exports to Asia
Car Sales in Indonesia Expected to Rise in 2014 amid Political Elections
Popular Low Cost Green Car Boosts Indonesian Car Sales in 2013
Gaikindo Targets 10% Car Sales Growth in Indonesia for 2014