Key obstacles for stakeholders in Indonesia’s cigarette manufacturing industry are:

  • Indonesians’ improving awareness of healthier lifestyles;
  • The government frequently raises the tobacco excise tax for cigarettes (almost every year), causing cigarette manufacturers to raise selling prices to pass on costs to consumers;
  • It has become increasingly difficult to make advertisement for tobacco-related products (for example, cigarettes and packages as well as the act of smoking are not allowed to be shown in advertisement);
  • There is an increase in smoke-free places;
  • Packages need to contain graphic warning labels that discourage consumers from buying cigarettes.

Still, if we take a look at the table below, we can see that production of cigarettes in Indonesia actually managed to touch a record level in 2019 (when a total of 356.5 billion cigarette sticks were manufactured in Indonesia). Production numbers then dropped significantly when the COVID-19 crisis emerged in 2020. To what extent this industry will fully recover from the COVID-19 crisis remains to be seen.

So, despite the increasing challenging conditions for local cigarette manufacturers, production numbers managed to grow until the COVID-19 crisis hit.


This is the introduction of the article. In case you want to read the full text you can order our January 2023 report. This report (an electronic report) can be ordered by sending an email to or a message to +62.882.9875.1125 (including WhatsApp).

Take a glance inside the report here!

Price of the full January 2023 report:

Rp 99,000
USD $10,-
EUR €10,-