Top 17 Best Marketing and Advertising Agencies in Indonesia
Indonesia is one of the largest and most digitally advanced countries in Asia. The key to succeeding in this market is simple: understanding rapidly evolving marketing trends. To market a brand effectively and remain relevant, businesses must align with local pop culture and engage in online conversations quickly and thoughtfully.
Brands must participate in a way that feels natural, intentional, and culturally relevant. Without strong local knowledge, this can be challenging. This is where partnering with a marketing agency in Indonesia becomes crucial to develop effective localized marketing strategies and reach the right audiences.
To help you navigate the landscape, we’ve hand-picked some of the best marketing agencies in Indonesia, each specializing in different areas of marketing and advertising.
Comparison Table: Top Marketing and Advertising Agencies in Indonesia
| Agency | Core Strength | Key Services | Best For |
| AJ Marketing | Influencer & celebrity-led campaigns with regional scale | Influencer marketing, celebrity partnerships, PR, creative production, offline events, social media management | International brands seeking localized yet regional execution |
| MullenLowe Lintas Indonesia |
Brand strategy & creative storytelling | Brand strategy, communications planning, ATL & BTL advertising | Brands focused on long-term brand equity and creative positioning |
| Leo Burnett Indonesia |
Award-winning advertising & digital activations | Advertising, digital marketing, content, social media, retail marketing | Brands seeking large-scale, creative-led campaigns |
| Dentsu Indonesia | Data-driven, human-centric marketing | Integrated marketing, influencer campaigns, consumer intelligence | Brands looking for innovation-led, insight-driven growth |
| GroupM Indonesia |
Media buying & global media scale | Media strategy, activation, data science, media investment, tech solutions | Brands prioritizing media efficiency and scale |
| BBDO Indonesia | Integrated creative & PR campaigns | Activation, PR, digital campaigns | Brands wanting bold, award-winning creative storytelling |
| Ogilvy Indonesia | Full-funnel global marketing expertise |
Advertising, PR, consulting, brand experience | Global brands needing consistent international standards |
| Hogarth Indonesia |
Content production & deployment at scale | Content creation, optimization, production, technology-driven content | Brands with high-volume content needs |
| Landor & Fitch | Brand transformation & design | Brand consulting, strategic design, experience & retail design | Brands undergoing rebranding or transformation |
| VMLY&R | Culture-led digital & CX strategies | Brand strategy, digital communications, CX, commerce |
Brands blending culture, technology, and customer experience |
| R/GA | Technology-driven creative innovation | Design, technology, data, brand experience | Brands focused on digital transformation |
| Kantar | Market research & consumer insights | Brand growth, advertising effectiveness, data analytics | Brands needing deep consumer and market understanding |
| Blackstone Digital Agency |
Digital marketing & PR execution | SEO, PR, social media, campaign management | Brands seeking strong digital & PR presence |
| Future Creative Network |
Tech-driven creative innovation | Digital strategy, creative production, performance marketing | Brands seeking award-winning, tech-enabled creativity |
| Growinc Group Indonesia |
Full-service advertising & branding | Digital marketing, branding strategy, platform development | Brands needing end-to-end marketing solutions |
| Bounche | UX-focused digital experiences | UX design, digital activation, media buying | Brands focused on user experience and digital journeys |
| Whello Indonesia | Performance marketing & SEO | SEO, Google Ads, social ads, website development | Brands focused on measurable digital growth |
1. AJ Marketing
AJ Marketing delivers global-standard services across influencer marketing, celebrity partnerships, creative production, offline events, PR, and social media management.
AJ Marketing’s local Indonesia team enables international brands to tap into deep local expertise and execute high-impact campaigns. In fact, you can check out their blog about Indonesian marketing to learn more!
Trusted by major brands such as Adobe, Microsoft, and Bank Mandiri, AJ Marketing is a strong partner for brands looking to make a meaningful impact in Indonesia.
One of their latest successes includes a campaign for Bank Mandiri, Indonesia’s largest state-owned bank, featuring K-Drama stars Park Seo Jun and Kim You Jung. The campaign involved large-scale commercial production, exclusive content, limited-edition e-money, debit, and credit cards, as well as influencer activations—resulting in millions of views and strong new user growth.
2. Mullenlowe Lintas Indonesia
MullenLowe Lintas Indonesia specializes in brand strategy, communications planning, and through-the-line advertising. The agency challenges and evolves brands through paid, owned, and earned media experiences.
Headquartered in South Jakarta, they have worked with brands such as XL, Garuda Indonesia, and Bango. Their achievements include Creative Agency Awards by YouTube Pulse Indonesia (2018) and Citra Pariwara awards (2017).
One of their recent campaigns with Reebok Indonesia stood out by rejecting FOMO culture and instead promoting products designed to be worn and valued over time.
3. Leo Burnett Indonesia
Leo Burnett Group Indonesia is part of the global Leo Burnett network. The agency specializes in advertising, digital marketing, social media and content marketing, retail marketing, and reputation management.
They have worked with major brands such as Coca-Cola, Telkomsel, and McDonald’s, and have won multiple Citra Pariwara awards.
A standout campaign was Telkomsel’s 15th-anniversary interactive QR code logo, allowing users to download 15 freebies daily. The campaign achieved 6.7 million downloads in just three weeks.
4. Dentsu
Dentsu Indonesia partners with brands by leveraging consumer intelligence to win, retain, and grow customers. Their human-centric approach emphasizes collaboration, innovation, creativity, and sustainability.
One of their latest campaigns featured top Indonesian comedy creators promoting a limited-edition KitKat Valentine’s Day pack, supported by TikTok and Twitter hashtag challenges to drive engagement and participation.
5. GROUPM
GroupM Indonesia, part of GroupM Global, is a leading media agency group offering scale and access through networks such as Mindshare and Wavemaker.
Their holistic services include media strategy, activation, data science, media investment, and technology development—powered by advanced tools, premium partnerships, and award-winning execution.
6. BBDO ASIA
BBDO Indonesia offers integrated marketing solutions across activation, PR, and digital, supported by a team of over 70 specialists.
As part of BBDO Asia—one of the most awarded agency networks in the region—BBDO Indonesia has delivered innovative campaigns for global and local brands. A recent highlight includes a creative short film for Marjan’s Ramadan campaign that took a more subversive and unconventional direction.
7. OGILVY
Ogilvy operates across 131 offices in 93 countries, offering expertise in advertising, PR, consulting, health, and brand experience.
Ogilvy Indonesia recently collaborated with Canva Indonesia on a creative PR campaign focused on empowering SMEs through better design processes.
8. HOGARTH
Hogarth specializes in content production and deployment, combining innovation, optimization, and technology. With a presence in Jakarta, Hogarth is part of a global network with over 6,000 experts in 30 cities.
They work with one in three of the world’s top brands, delivering scalable, high-performing creative solutions.
9. LANDOR & FITCH
Landor & Fitch is a global brand transformation company with studios in over 21 countries, including Indonesia.
Their services span brand consulting, strategic design, experience design, retail and workplace design, and motion design, supported by WPP’s global network.
10. VMLY&R
VMLY&R excels in integrating multichannel strategies with deep behavioral insights. Their expertise includes brand strategy, digital communications, CX, entertainment, and commerce.
They also support business transformation through product innovation, data insights, and technology-led solutions.
11. R/GA
R/GA is a global agency headquartered in New York, with a local presence in Batam, Indonesia. The agency blends design, technology, data, and creativity through a multidisciplinary approach covering brand design, communications, media, and experience.
12. KANTAR
Kantar is a global leader in data, insights, and consulting, operating across 90 markets including Indonesia. With a team of over 25,000 professionals, Kantar helps brands understand consumer behavior and future trends.
Their services span brand growth, advertising effectiveness, sustainability, and policy—powered by AI and machine learning.
13. Blackstone Digital Agency
Founded in 2012, Blackstone Digital Agency is a fast-growing digital marketing and PR agency in Indonesia. Their services include creative design, campaign management, PR, social media, and SEO.
They have worked with brands such as Sinarmas Land, La Senza, and BMW Indonesia, and recently partnered with PT Tesla Indonesia on technology development and PR strategy
14. Future Creative Network
Established in 2016, Future Creative Network blends technology and creativity to transform brands and customer experiences. They were named Ad Agency of the Year by Citra Pariwara (2018) and became the first local agency to win a D&AD Award in 2020.
Their integrated services include digital strategy, creative production, performance marketing, and brand experience. A notable campaign with XL during Idul Fitri encouraged people to stay home during COVID-19 using Twitter API automation.
15. Growinc Group Indonesia
Growinc Group Indonesia is a full-service advertising agency with subsidiaries covering digital marketing, branding strategy, and technology development.
They have worked with brands such as Aqua, Domino’s Pizza, and Honda. Through its branding arm Nesvara, Growinc executed Gojek’s Go Food Festival across more than 10 Indonesian cities.
16. Bounche
Bounche is a creative digital agency specializing in UX design and digital strategy. Their services include digital activation, content and technology development, and digital media buying.
With over a decade of experience, Bounche has worked with CIMB Niaga, Kalbe, and Nissan. A notable project includes TVCs and digital videos supporting CIMB Niaga’s “Forward” brand positioning.
17. Whello Indonesia
Headquartered in Amsterdam, Whello Indonesia is a full-service digital marketing agency offering SEO, Google Ads, Facebook Ads, and website development.
With over 5 years of experience, Whello has worked with multiple brands such as Red & White, Zero Waste, and Bali Rides. Their SEO work helped Red & White rank on the first page of Google SERPs within 4–6 months.
CONCLUSION
Indonesia’s marketing landscape is highly competitive, fast-moving, and deeply influenced by digital culture. With a large, tech-savvy population and rapidly shifting consumer trends, brands must go beyond generic strategies and focus on localized, culturally relevant marketing to succeed.
Whether you are an international brand entering Indonesia for the first time or a local business looking to scale, choosing the right marketing agency can make a significant difference in campaign performance and long-term brand growth.
Do not forget to also check out other marketing agencies recommendations in Indonesia such as Top Digital Marketing Agencies in Indonesia from Clutch.