The Asean Automotive Federation (AAF) stated that motorcycle sales growth in the ASEAN region was recorded at 5 percent (year on year) in 2013. Motorcycle sales rose from 10.52 million units in 2012 to 11.09 million in 2013. It is interesting to note that motorcycle sales in Indonesia accounted for 70 percent of total motorcycle sales in the ASEAN region last year. Indonesian sales ammounted to 7.7 million units, followed by Thailand (2 million), Philippines (752,835), Malaysia (546,719) and Singapore (11,650).

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Domestic sales of motorcycles in Indonesia fell 11 percent to 580,288 units in January 2014. The main reason for this decline in the first month of the year were severe floods brought about by high rainfall amid a peak of the rainy season. These weather conditions disrupted the distribution of motorcycles from factories to dealers. As a result, all motorcycle brands recorded lower sales figures according to data released by the Indonesian Motorcycle Industry Association (Aisi). However, more factors were at play.

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Domestic sales of motorcycles in Indonesia are expected to have fallen by 20 percent to 550,000 in December 2013 compared to the previous month (688,527). According to the Chairman of the commercial department of the Indonesian Motorcycle Industry Association (AISI), Sigit Kumala, this decline is not the result of slowing demand for motorcycles but due to the limited amount of working days amid the Christmas and New Year holidays. This then led to less production and distribution of motorcycles to Indonesian dealers.

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Seiring dengan semakin tingginya daya beli masyarakat Indonesia, pembelian kendaraan bermotor, seperti sepeda motor dan mobil, pun terus meningkat. Tahun 2012, berdasarkan data Asosiasi Industri Sepeda Motor Indonesia (AISI), penjualan sepeda motor memang ada penurunan sebanyak 12 persen, yakni dari 8,01 juta unit pada tahun 2011 menjadi 7,06 juta unit tahun 2012. Salah satu faktor yang berada di balik penurunan itu adalah adanya kebijakan pemerintah mengenai persyaratan uang muka kredit kendaraan bermotor yang diberlakukan sejak pertengahan tahun 2012.

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