The five top brands that are purchased most often by Indonesian households are Indomie, Mie Sedaap, Royco, So Klin and Frisian Flag. This is the result of research conducted by Kantar Worldpanel (KW), a global research firm that investigates consumers' purchasing behaviour. Fabrice Carrasco, KW’s Managing Director for Vietnam, Indonesia and the Philippines, wrote in a statement received on Monday that more than 90 percent of Indonesian households buy the five above-mentioned brands.

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Indonesia's domestic consumption is expected to continue its steady growth in the next five to 10 years as Indonesia's rapidly expanding middle class is becoming increasingly consumptive and eager to follow the latest trends (purchasing the latest trendy products). This expanding middle class is the result of robust economic growth in Southeast Asia's largest economy. Although currently slowing, the country's annual gross domestic product growth has reached an average of almost 6 percent since 2005.

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