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Although a modest improvement is detected in the second half of 2017, Indonesian electronics manufacturers say that bleak consumer purchasing power poses a major challenge and therefore urge the government to implement policies that would strengthen purchasing power in Southeast Asia's largest economy.
Indonesia's purchasing power may not be as weak as initially assumed in the first half of 2017. It could be that consumers and businesses now actually prefer to save their funds on banks than to spend and invest. Based on data from the Financial Services Authority (OJK) third-party funds in Indonesia's banking sector (saving and deposit accounts) expanded 11.2 percent year-on-year (y/y) to IDR 5,012.5 trillion (approx. USD $3,775.4 billion) in May 2017.
Sales of motorcycles in Indonesia showed an improvement ahead of the Idul Fitri celebrations in late June (a popular period to purchase a motorcycle unit). Based on the latest data from the Indonesian Motorcycle Industry Association (AISI) motorcycle sales grew 15.16 percent year-on-year (y/y) to 531,496 units in May 2017, the highest growth rate since August 2014. On a monthly basis motorcycle sales in Indonesia grew 36.96 percent (m/m).
Bank sentral Indonesia (Bank Indonesia) memprediksi melihat inflasi Indonesia di bulan Juli dalam cakupan 0,46 - 0,60% pada basis month-on-month (m/m). Inflasi di Indonesia selalu memuncak pada bulan Juni, Juli dan Agustus karena peningkatan belanja konsumen karena perayaan Ramadan & Idul Fitri dan juga awal tahun ajaran baru. Pada awal bulan ini, Gubernur Bank Indonesia (BI) Agus Martowadojo mengatakan bahwa inflasi tahunan diprediksi untuk turun di bawah 7% di bulan Juli, dari 7,26% (y/y) di bulan Juni.
Next week Indonesian authorities start to exempt various goods from the country’s luxury tax in an effort to boost consumption in Indonesia’s slowing economy. Today (12/06), Indonesian Finance Minister Bambang Brodjonegoro said that the government aims to boost Indonesians’ purchasing power, industrial growth and to reduce consumers’ tendency to purchase goods abroad by scrapping the luxury goods sales tax for various products. Secondly, Indonesia will halve lending rates for some small businesses.
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Over the past couple of months there have been many reports about Indonesia's weak consumer purchasing power. For example, the Indonesian Retailers Association (Aprindo) said it detected rather weak retail sales during this year's Idul Fitri period (the week-long holiday that marks the end of the Islamic fasting month). Whereas these sales rose 16.3 percent during last year's edition of Idul Fitri, they rose only by an estimated 5-6 percent this year.
To assess Indonesia's purchasing power and consumer confidence it is always useful to take a look at car and motorcycle sales because when people are confident about their financial situation and have enough money to spend then they tend to buy cars and motorcycles (motorcycles are particularly popular among Indonesia's huge middle to lower-middle class segment). Meanwhile, cement sales inform about property and infrastructure development. Property development is also closely related to purchasing power and consumer confidence because property development grows when people's demand for property rises.
Consumer goods producer Unilever Indonesia, one of Indonesia's leading consumer goods firms, is expected to show better corporate earnings in 2016 compared to the preceding years on improving purchasing power of Indonesia's population. The company's net profit is estimated to grow by 15 percent compound annual growth rate (CAGR) in the coming two years, while its EBIT margin is expected to remain above 23 percent as higher costs of raw materials are compensated by higher selling prices.
An Indonesian analyst says the Indonesian government needs to increase efforts to boost people's purchasing power in order to achieve the government's economic growth target of 5.3 percent in 2016. Household consumption in Indonesia accounts for about 55 percent of the nation's total gross domestic product (GDP) growth. As such, if purchasing power continues to weaken, then the economic slowdown returns. The analyst suggests the government should consider to cut personal and corporate income taxes, delay the electricity tariff hike for 900 VA households, and lower fuel prices.
In a bid to boost economic activity in Indonesia, the central bank (Bank Indonesia) revised several regulations involving down payments for the purchase of cars and motorcycles as well as the maximum loan-to-value (LTV) ratios for first or more home purchases by Indonesian citizens. Yati Kurniati, Director of Bank Indonesia’s Macroprudential Department, said that the central bank implemented the looser monetary policy in the property and automotive sectors in an effort to boost credit growth, hence boosting the whole economy.
Amid Indonesia’s slowing economic growth as well as looming higher prices of subsidized fuels (which will cause accelerated inflation and declining purchasing power), domestic car sales in Indonesia have fallen 6.3 percent to 104,916 units in October 2014 from the same month last year according to preliminary data from the Indonesian Automotive Industry Association (Gaikindo). Cumulatively, car sales reached 1.04 million units in the first ten months of 2014, a slight 1.6 percentage point increase from the same period last year.
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