Last year Lazada and Tokopedia were the two most successful e-commerce platforms in Indonesia in terms of visitor numbers. These two giants are followed by Bukalapak and Blibli. Meanwhile, Elevenia (owned by the Salim Group) fell outside Indonesia's top 5 e-commerce platforms. While it ranked third at the start of 2017, Elevenia ended 2017 at 7th position.

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One of Indonesia's leading cellular services providers, XL Axiata, may sell part of its stake in online marketplace Elevenia to collect new funds for expansion of this e-commerce platform. However, there is also another option. XL Axiata could also decide to use funds from its internal cash reserves. Dian Siswarini, President Director of XL Axiata, said a decision will be taken within the next two months.

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Berdasarkan survei terbaru dari Google, transaksi online di Indonesia terus meningkat (terutama pembelian barang melalui gadget seluler) kendati perekonomian Indonesia melambat dan rupiah melemah (yang membuat barang-barang impor lebih mahal). Henky Prihatna, Country Head Google untuk Indonesia, mengatakan survei ini menunjukkan bahwa para konsumen Indonesia semakin menggunakan Internet untuk membeli barang-barang konsumen.

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