Indonesian food and drinks manufacturer Mayora Indah said its processed foods business line is more lucrative than its processed and instant coffee products. However, considering rising coffee consumption in Indonesia and abroad, the lucrative perspectives of the coffee business line should not be underestimated.

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After Indonesian food manufacturer Mayora Indah conducted its 25-for-1 stock split on 4 August 2016 its share price was adjusted to IDR 1,640 a piece. Since that day the company's shares have surged more than 27 percent. Mayora Indah decided to conduct a stock split as its share price had touched IDR 39,000 a piece, are therefore was perceived very expensive by retail investors.

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Consumer goods companies listed on the Indonesia Stock Exchange are expected to experience two good years in 2018 and 2019 due to the presence of the "political years" (regional elections in 2018 followed by legislative and presidential elections in 2019). Traditionally, consumption rises amid these "parties of democracy" and therefore those consumer goods companies with strong brands are expected to see rising sales in this period.

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To increase liquidity and boost the value (the psychological effect), Indonesia-based Mayora Indah will conduct a 25-for-1 stock split. In combination with expected long-term net profit growth due to its fundamental strengths, the future looks bright for the food manufacturer. The company's shares touched IDR 39,000 a piece this week and are therefore perceived as expensive. After the stock split more retail investors are expected to collect Mayora Indah's shares despite the true value remaining unchanged.

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It is no secret that Indonesia's economy has been booming in recent years and is appearing more and more on the radars of foreign investors. In the 2000s it was the commodities sector that brought much profit for Indonesian companies that were engaged in the extraction of natural resources such as coal, palm oil, and rubber. The outbreak of the global financial crisis in the late 2000s, however, ended the commodities boom abruptly, while other sectors came to the fore as Indonesia's new gold mines.

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