Indonesian motorcycle exports have grown by a whopping 87 percent year-on-year (y/y) to 27,066 units in February 2016 from 14,433 units in the same month one year earlier. Sigit Kumala, Chairman of the commercial department of the Indonesian Motorcycle Industry Association (AISI), said this solid performance occurred on the back of the market expansion strategy applied by Indonesian motorcycle manufacturers. He added that Indonesia's export performance (in terms of motorcycle sales) has been improving since the second half of 2016.
Yamaha motorcycles remain the most popular brand, controlling more than 50 percent of Indonesia's motorcycle export market. In February 2016 a total of 15,741 Yamaha units were exported abroad, followed on second position by Honda (5,290 units) and, thirdly, Suzuki (4,368 units).
Mohammad Masykur, Assistant General Manager Marketing at Yamaha Indonesia Motor Manufacturing, explained that the export growth of Yamaha motorcycles was not the result of tapping new export markets but was caused by offering new products to existing export markets. This is what separates Yamaha from the market expansion strategy applied by other motorcycle exporters.
Honda, for example, which saw its motorcycle exports surge by a staggering 951.9 percent (y/y) in February 2016, managed to expand its export markets by tapping new destinations. Previously, the company solely focused on motorcycle exports to East Timor and the Philippines. This year, however, it the added Southeast Asian region to its customer base.
Indonesian Motorcycle Exports:
|• Total Motorcycle Exports
Source: Indonesian Motorcycle Industry Association (AISI)