I Gde Pitana, Deputy of Marketing Development at Indonesia's Tourism Ministry, said a district or city can promote itself by organizing a local event, for example a festival. This is actually a very effective strategy. "Take Jember for example (located in East Java). This district used to be relatively unknown until it started to organize the annual Jember Fashion Carnival in the early 2000s," Pitana said.

As a result, more and more events are being organized in the regions, especially events that focus on local cultures. Based on data from Indonesia's Tourism Ministry, a total of 109 events will be held in the regions of Indonesia in full-year 2018. These festivals also attract a rising amount of foreign tourists.

Local authorities are increasingly stimulating (and investing in) such local events. For example, M Yanuarto Bramuda, Head of the Culture and Tourism Division at the Banyuwangi District (East Java), said local festivals are a "bonus for local districts". Therefore, the Banyuwangi district will invest up to IDR 1.3 billion (approx. USD $90,000) in the organization of the Banyuwangi Ethno Carnival. This event, which starts on 28 July 2018, is expected to attract up to 100,000 people from outside Banyuwangi. Therefore, hotels and homestays are bound to be fully booked during the event.

Bramuda said Indonesian tourists are estimated to spend up to IDR 2 million (approx. USD $140) per day, while foreign tourists tend to spend up to IDR 3.5 million (approx. USD $240) per day. Thus, the event could attract around IDR 25 billion (approx. USD $1.7 million) in funds that are injected in the local economy.

Meanwhile, Yogyakarta, which is among the well-known places of Indonesia, set aside more than IDR 11 billion (approx. USD $750,000) this year for its festival and creative economy budget. Local authorities aim to welcome up to five million foreign tourists and 400,000 local tourists supported by the local festivals this year.

Biggest Events in Indonesia in 2018:

Event Location Date
Java Jazz Jakarta 2 - 4 March 2018
Pesta Kesenian Bali Bali 16 June - 14 July 2018
Banyuwangi Ethno Carnival Banyuwangi 28 - 29 July 2018
Jember Fashion Festival Jember 7 - 12 August 2018
Asian Games 2018 Jakarta, Palembang 18 August - 2 September 2018
Iron Man 70.3 Bintan 19 August 2018
Festival Payung Indonesia Solo 20 august - 8 September 2018
Sanur Village Festival Bali 24 - 28 August 2018
Karnaval Kemerdekaan 25 August 2018
Grand Karnaval Indonesia Jakarta 27 August 2018
Annual IMF-World Bank Meeting Bali 12 - 14 October 2018
Borobudur Marathon Magelang 18 November 2018

Source: Kontan


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