Motorcycle Sales in Indonesia Rebound in September 2014

As such, Indonesian motorcycle sales improved after having declined during the past two months when several Islamic celebrations (Ramadan and Idul Fitri) and traditions (mudik) led to fewer working days. In September, on the contrary, production rates were back to normal.

The most popular motorcycle in September was the Astra Honda Motor. This brand is the traditional market leader in Indonesia controlling 63 percent of the market. In September a total of 459,705 Honda units were sold. Other popular brands are Yamaha (31 percent market share), Suzuki (4 percent market share), and Kawasaki (2 percent market share).

Kumala expects that motorcycle sales in October 2014 will be in the range of 650,000-700,000 units. AISI target a total of 8 million sold motorcycles for full year 2014. Cumulatively, motorcycle producers sold 6.1 million motorcycles in the first nine months of the year, up 4.6 percent from 5.8 million units in the same period in 2013.

Based on data from AISI, the island of Java accounts for most motorcycle sales (62.5 percent), followed by Sumatra (18.8 percent).

Motorcycles sales - similar to car sales - are important indicators to measure consumer confidence and domestic consumption. Domestic consumption in Indonesia accounts for 55 percent of total economic growth in Indonesia.

Indonesian Motorcycle Sales:

         2011        2012        2013        2014¹
Motorcycle Sales in Indonesia
   8,012,540    7,064,457    7,743,879    6,079,915
 - Honda
   4,273,888    4,088,888    4,696,999    3,798,317
 - Yamaha
   3,136,073    2,423,854    2,492,596    1,897,340
 - Suzuki     493,095     418,940     393,803     228,752

¹ January-September 2014 motorcycle sales only
Source: Indonesian Motorcycle Industry Association (AISI)