Regarding car sales in the ASEAN region, Indonesia still trails behind Thailand according to recent data from the ASEAN Automotive Federation (AAF). In the first two months of 2013, Thailand's car sales increased 51.9 percent (YoY) to 255,727 car units, while Indonesia's car sales only increased 22.7 percentage points to 199,974 vehicles. Thailand controls about 43.5 percent of the ASEAN region's sales market. Indonesia comes in on second place with 34.0 percent market share.

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Indonesian car sales in Q1-2013 rose 17.8 percent to 295,465 units from 250,830 units in the same quarter last year. Astra International, one of the biggest conglomerates in Indonesia and the dominating force in Indonesia's automotive industry, had to hand in a couple of percentage points in terms of market share in domestic car sales. In Q1-2013, Astra controlled 52.3 percent of Indonesia's car sales, down from 58 percent in Q1-2012.

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Indonesia's demand for cars stayed strong as the first quarter of 2013 saw double-digit growth in car sales compared to the same period last year. According to Gaikindo (the Indonesian Automotive Industry Association), Indonesia posted an 18 percent growth in car sales in Q1-2013, which translates to 297,785 car units sold in this year's first quarter. However, Gaikindo believes that growth for full-year 2013 will be limited or equal to last year's record sales performance.

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During 2012, more than 400,000 Toyota vehicles were sold on the Indonesian market, a new record-high. This number makes Indonesia the fourth-largest market for Japan-based Toyota Motor Corporation. Indonesia has developed from a production hub into a major sales market, and therefore the Japanese company intends to invest about IDR 13 trillion (US $1.3 billion) in the next five years.

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The biggest problem for western car-makers is the dominant position of Japan in Indonesia's automotive market. Japan has been dominating the Indonesian car market since the 1970s and there are no signs that this situation will change in the short or long term.

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After Ford Motor Indonesia, the local unit of American car manufacturer Ford Motor Company, exited Indonesia earlier this year as the company found it too difficult to compete with Japanese counterparts on the Indonesian market, Ford found a new way to make sure its components and after sales services can be delivered in Southeast Asia's largest economy.

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The government of Indonesia eyes rapid growth of car exports in the two decades ahead. By the year 2035 the government targets to see car shipments from Indonesia rise to 1.5 million vehicles (from around 200,000 exported units in 2016). By that year, exported vehicles should contribute 37.5 percent of total Indonesian car sales.

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Indonesia's automotive industry is centered around Bekasi, Karawang and Purwakarta in West Java. In this area various big global car-makers invested in industrial estates as well as car and component manufacturing plants. Therefore, it has become the production base of Indonesia's automotive sector (including motorcycles) and can be labelled the "Detroit of Indonesia". Detroit (Michigan, USA) is the birthplace of the US automotive industry and is home to car giants General Motor, Chrysler, and Ford.

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Indonesians love the multipurpose vehicle (MPV), known as "people carriers", as these vehicles are bigger and taller than the family car. Indonesians enjoy taking trips with the family (and/or invite some friends) and therefore a big car is required. The MPV can carry up to seven passengers and thus meets this request. Car manufacturers are aware of high MPV demand and therefore continue to launch new (and better) models. With functionality in check, manufacturers now particularly focus on improving the design of the MPV to entice Indonesian consumers.

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In early 2016 Ford Motor Indonesia, the local unit of American car-maker Ford Motor Company, announced it will have completed its exit from Indonesia (and Japan) by the start of 2017. This decision was made because Ford has been unable to compete with its Japanese counterparts on the markets of Indonesia and Japan. The sudden move to exit Indonesia was not warmly welcomed by Ford Motor Co's dealers in Indonesia. The 31 Ford local dealerships demanded USD $75 million in compensation. More recently, Ford Motor Indonesia has become the center of a tax scandal.

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The Indonesian Automotive Industry Association (Gaikindo) raised its target for Indonesia's car exports (completely built up units, or, CBU) to 220,000 vehicles in 2016. This figure implies Gaikindo targets to see a 6 percent (y/y) increase in car exports from 207,691 units last year. Gaikindo Chairman Jongkie Sugiarto said the global economy has started to stabilize and this should have a positive effect on Indonesia's car shipments.

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One of the leading diversified conglomerates in Indonesia, Astra International, is facing challenges. Demand for cars has been on the decline in Indonesia over the past two years. This is a big challenge for the company because the automotive sector accounts for about half of Astra's total earnings. Meanwhile, its heavy equipment & mining segment and the financial services segment have been under severe pressure. Net income in the heavy equipment & mining segment plunged 55 percent (y/y) in Q1-2016, while net income in the financial services segment tumbled 46 percent (y/y) over the same period.

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Astra International, one of Indonesia's largest diversified conglomerates and regarded the barometer of the Indonesian economy due to the company's presence in most sectors of the economy, posted a 22 percent (y/y) decline in net profit to IDR 3.11 trillion in the first quarter of 2016. Meanwhile, its revenue fell 7 percent (y/y) to IDR 41.89 trillion over the same period. The weak financial performance was particularly attributed to weak earnings of the company's heavy equipment unit United Tractors. Shares of Astra International fell 5.21 percent on Wednesday's trading day (27/04) to a seven-week low.

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To assess Indonesia's purchasing power and consumer confidence it is always useful to take a look at car and motorcycle sales because when people are confident about their financial situation and have enough money to spend then they tend to buy cars and motorcycles (motorcycles are particularly popular among Indonesia's huge middle to lower-middle class segment). Meanwhile, cement sales inform about property and infrastructure development. Property development is also closely related to purchasing power and consumer confidence because property development grows when people's demand for property rises.

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