The use of IoT devices in the business setup is increasing with each passing day. The benefits of using IoT include increasing productivity, optimizing resources, and automating tasks. However, IoT devices come with a set of cons. It is especially true for its security aspect. Mostly because of the concept that IoT networks are technology-based, it is assumed by default that it comes with tight security. It is not always the case. Therefore, it becomes imperative to go beyond manufacturers’ default security and implement rigid cybersecurity.

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Energy conservation is important in this age where we are facing a lot of problems in the world around us. Climate change is one of the biggest problems that humanity is facing nowadays. By conserving energy and using energy in an optimized way, we can tackle most environmental problems and prevent upcoming generations from a crisis.

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In the past two years, the digital transformation accelerated because of the pandemic and it wasn’t only a single sector that saw this change. Almost every sector including e-commerce saw this transformation. In the e-commerce industry, online retailers benefited from this transformation because their businesses saw a huge and sudden spike in online sales and they adopted tools that were powered by artificial intelligence (AI) and machine learning (ML) which helped them to cope with the sudden spike. In today’s article, we will be having a looking at how AI can help e-commerce businesses all over the world to grow and improve their operations:

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Market research is the process of gathering information about a target consumer market and target consumer base to find important information in order to devise marketing strategies. Market research is available as a tool to help companies and brands to make better marketing strategies and to come up with strategies that will help the business flourish.

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