The Business Columns section of Indonesia Investments provides in-depth columns that exhibit an analysis regarding subjects that are both important for understanding the Indonesian business climate and have high news value in the current state of Indonesia's economy. As a whole these columns should provide the reader a thorough and detailed picture of multiple Indonesian business sectors and be a source of ideas or inspiration to invest - or not to invest - in specific sectors of the Indonesian economy.
Market research is the process of gathering information about a target consumer market and target consumer base to find important information in order to devise marketing strategies. Market research is available as a tool to help companies and brands to make better marketing strategies and to come up with strategies that will help the business flourish.
Cloud computing has successfully infiltrated almost every area of our lives, whether it is our professional life or social life, almost everything now runs through cloud-based software and applications on servers that are scattered all over the internet. The biggest advantage of the cloud is that it is accessible through a browser on any device, be it a desktop, laptop, mobile phone, or tablet.
Whether you are surfing the internet, using social media, or shopping on the internet, it has become essential to have security measures in place that can protect the integrity of your data. As far as businesses are concerned, digital security or cyber security is becoming more and more important for them. Because of the various technological advancements in the last decade, the business world has made a shift towards the internet where the most valuable asset, information, is stored.
It has been more than a week since the Indonesian government raised its subsidized fuel prices (Pertalite, Pertamax, and automotive diesel fuel) by an average of slightly over 26 percent. One of the most interesting things is to see whether this decision leads to overall growing prices in Indonesian society. After all, fuel is crucial for the movement of goods and services, and has a significant impact on logistics costs.
The views expressed in these business columns are the views of the authors or the interviewed persons only and therefore do not necessarily reflect the views of Indonesia Investments. The authors are free to ventilate their opinions about the Indonesian business climate. Facts presented in these columns are the result of the author's own research or indicated sources, read disclaimer.
