LG Electronics Eager to Make Indonesia its Television Production Base
LG Electronics Indonesia, the local unit of South Korea-based electronics company LG Electronics, will produce three new television products in its factory in Cibitung (West Java): the LG OLED TV 4k, the LG Super UHD TV 4k, and the LG Smart TV (with the WebOS 3.0 operating system). Besides these new products, LG Electronics also plans to make its Indonesian factories a production hub for OLED TVs and Ultra HD TVs for the Southeast Asian and Australian markets. LG Electronics operates two factories in Indonesia.
By adding production lines to its factories in Indonesia, raise output and improve its services, LG Electronics aims to boost its market share in Indonesia. The production figure of LG OLED TVs is expected to be raised seven-fold to 350,000 units per month, while output of LG Ultra HD TVs is expected to be raised (at least) two-fold to 7,000 units per month. Besides television units, LG Electronics Indonesia manufactures washing machines, refrigerators, air conditioners, and audio-video devices. Jaeyoung Lee, President Director of LG Electronics Indonesia, said the company’s contribution to the global electronics market is around 4 - 5 percent.
LG Electronics also wants to make its Indonesian factories the supply center for other markets in Southeast Asia as well as Australia. In these factories it will produce about 30 types of Ultra HD TVs ranging from 40 inch to 84 inch-sized televisions. Regarding the LG OLED TVs, its Indonesian factories will produce 55 inch to 68 inch-sized units.
OLED TVs is known for boasting perfect blackness and color contrast (compared to LCD). However, OLED TVs have a more tricky production process hence causing higher production costs and TV prices.
The LG Smart TV (equipped with the WebOS 3.0 operating system) has several unique features such as magic zoom, magic mobile connection and magic remote.
New TV Products LG Electronics in Indonesia:
|Type of Television||Inch
(in IDR million)
|LG OLED TV 4k||65||70|
|LG Smart TV (WebOS 3.0)||55||14|
Source: Investor Daily