Growth of advertising spending in Indonesia's printed and electronic media grew 14 percent year-on-year (y/y) to IDR 134.8 trillion (approx. USD $10.1 billion) in 2016 from IDR 118 trillion in the preceding year. This growth pace is nearly double the annual growth pace that was recorded in 2014 and 2015 at 8 percent and 7 percent, respectively. These data come from a new report released by Nielsen’s Advertising Information Service earlier this week.

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On Monday (02/06), Indonesian Internet services provider Link Net conducted its initial public offering (IPO) on the Indonesia Stock Exchange (IDX). Despite the negative market sentiments (brought on by the release of Indonesia's wide April 2014 trade deficit), the company's shares rose 50 percent on its trading debut. Offered at IDR 1,600 (USD $0.14) per share at the start of trading, the shares finished at IDR 2,600 (USD $0.28) on Monday. Ciptadana Securities was appointed as lead underwriter for the IPO.

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Indonesian Internet services provider Link Net decided to set its share price for the company's initial public offering (IPO) at IDR 1,600 (USD $0.14), the upper level of the indicative price as investor demand is expected to be high. The company, a subsidiary of First Media (cable-TV operator and Internet services provider), offers 304 million shares, or 10 percent of its enlarged capital between 22 and 23 May 2014. The listing on the Indonesia Stock Exchange is planned for 2 June 2014. Lead underwriter is Ciptadana Securities.

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Indonesian television station Cakrawala Andalas Televisi (ANTV), owned by the controversial Bakrie Group, is conducting an initial public offering (IPO) on the Indonesia Stock Exchange (IDX). Bookbuilding started today (28/02) and will continue up to 7 March 2014. Its listing on the IDX is planned for 27 March 2014. The company will offer 588.2 billion shares, 15 percent of its enlarged capital, to the public through this corporate action. Sinarmas Sekuritas has been appointed as underwriter of the IPO.

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Spending on advertisement in Indonesia's media in the first six months of 2013 has grown 25 percent to IDR 51.16 trillion (USD $4.65 billion) compared to the same period last year. This sharp increase was supported by a six percent rise in advertising volume to 3.5 million advertising spots (advertising space) on television, and in newspapers and magazines. With about 68 percent of total spending, television generates most of the country's advertisement spending, followed by newspapers (30 percent) and magazines/tabloids (2 percent).

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Media Nusantara Citra (MNC) is Indonesia's leading integrated media company. It owns the most popular TV channel of Indonesia (RCTI) as well as two other free national channels (MNCTV and GlobalTV). The company also provides 16 Pay-TV channels which cover a whole range of genres. Most of its revenue is gained through advertisement on its TV channels. Apart from television, the company's supporting businesses include print & online media as well as radio.

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Pay television (a subscription-based television service) in Indonesia shows the slowest growth among Asian countries according to research reported by PricewaterhouseCoopers (PwC). Growth of pay television in Indonesia only amounts to two percentage points per year, a number that is significantly lower than in the country's regional peers. Indonesia's pay TV penetration rate is currently about six percent, which translates to three million households.

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LG Electronics Indonesia, the local unit of South Korea-based electronics company LG Electronics, will produce three new television products in its factory in Cibitung (West Java): the LG OLED TV 4k, the LG Super UHD TV 4k, and the LG Smart TV (with the WebOS 3.0 operating system). Besides these new products, LG Electronics also plans to make its Indonesian factories a production hub for OLED TVs and Ultra HD TVs for the Southeast Asian and Australian markets. LG Electronics operates two factories in Indonesia.

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Media company Media Nusantara Citra (MNC) is expected to post good corporate earnings in 2016 on the back of Indonesia's (estimated) accelerating economic growth, relatively high TV ad prices, and its television channels - RCTI, MNC TV, Global TV, and iNews TV - through which the company commands the largest share of the free-to-air market in Indonesia. The MNC Group is controlled by Indonesian media magnate Hary Tanoesoedibjo.

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Spending on advertising in Indonesia is expected to jump 20 percent to IDR 140 trillion (USD $12.4 billion) in 2014. This expected growth is mainly the result of increased spending due to Indonesia's legislative and presidential elections as well as the 2014 FIFA World Cup in Brazil. The former means that Indonesian political parties will increase spending to reap popularity through media exposure, while the latter will draw millions of spectators and readers due to the popularity of football in Indonesia and thus becomes interesting for advertisers.

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