Although Indonesian consumers are increasingly spending on leisure activities and entertainment (rather than purchasing goods), local banks are still hesitant to disburse credit to sectors that support these leisure activities, such as the hotel industry.
The Adonara Group, an Indonesian hotel operator, plans to open 20 new hotels up to the end of 2017. Before the end of this year it will see two new hotels opening its doors. Meanwhile the Adonara Group also seeks business expansion through the purchase of the international brand "Continent Hotel". Ruben Amor, Chief Executive Officer at the Adonara Group, said the 20 new hotels - all ranging between two and four star hotels - that are planned to be opened up to the end of 2017 will use the Adonara and Continent Hotel brands.
The room occupancy rate for starred hotels in Bogor (West Java) is expected to decline further in 2016 as growth in demand for hotel rooms in Bogor is outpaced by growth in the hotel room supply. Bogor and the surrounding area (which includes mountain resorts) is a key cultural and tourist center in Indonesia. Located approximately 60 kilometers south of Indonesia's capital city of Jakarta, most demand (more than 90 percent) for Bogor hotel rooms comes from Jakarta.