Indonesia is the world's second-largest consumer of instant noodles, after China. Based on the latest data from the World Instant Noodle Association (WINA), Indonesia consumed 13.2 billion packages of instant noodles in 2015, accounting for 13.5 percent of total worldwide instant noodle consumption. Instant noodles are very popular among the Indonesian population due to the affordable price, easy-to-prepare nature, and yummy taste of the noodles (although there have been many reports that claim that these food products are unhealthy).

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Despite the slowing economy and weaker purchasing power in recent years, sales of instant noodles in Indonesia continue to rise. Although unhealthy, instant noodles are a highly popular meal in Indonesia due to its cheap price, tasty flavors, and easy-to-prepare nature. Instant noodle brands such as Indomie (produced by the Indofood Group) and Mie Sedaap (produced by the Wings Group) have become household favorites across the archipelago. Both are among the top five brands that are purchased most often by Indonesian households.

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Despite weakening purchasing power in an economy that has lost its growth momentum since 2011, Indonesia's largest packaged-food company Indofood CBP Sukses Makmur contains a number of advantages that are believed to lift the company's profit figures. Indofood CBP Sukses Makmur is a subsidiary of Indofood Sukses Makmur, a leading total food solutions firm in Southeast Asia's largest economy. The Indofood Group is known as the world's largest instant noodles producer.

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Indonesia Investments added the company profile of Indofood CBP Sukses Makmur (ICBP). The company is a leading producer of packaged food products in Indonesia with a diverse range of products providing everyday food solutions for consumers of all ages. ICBP was the result of internal restructuring of the consumer branded product (CBP) group at its parent company, Indofood Sukses Makmur. ICBP has five business units: noodles, dairy, food seasonings, snack foods, nutrition and special foods.

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Indofood Sukses Makmur (Indofood), Indonesia's largest food processing company and the world's largest producer of instant noodles, posted net sales of IDR 50.06 trillion (US $5.1 billion) over 2012, a 10.4 percent increase compared to 2011. Its Consumer Branded Products Group (CBP) continued to be the largest contributor to its net sales, contributing around 43 percent, followed by Bogasari (25 percent), Agribusiness (24 percent) and Distribution (8 percent).

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Although most Indonesians still prefer to eat rice and noodles as part of their daily diet, an increasing number of Indonesians (particularly those who live in the urban environments and have adjusted to an ‘urban lifestyle’) have started to consume cereals and bread. In fact, Indonesia has become the world’s second-largest wheat importer and ranks among East Asia’s largest cereal importers. The country is dependent on these imports as domestic production of grains is close to zero (the climate doesn’t suit cultivation).

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