The brand value of Telekomunikasi Indonesia, the largest telecommunication and network provider in Southeast Asia's biggest economy, doubled over the past four years. Within a relatively short time-span the company's brand has strengthened considerably. Samir Dixit, Managing Director of Brand Finance in the Asia Pacific, expects that Telekomunikasi Indonesia will top the bill in the years to come.

Brand Finance specializes in the valuation of intangible assets, including brands and intellectual property. For the calculation of companies' brand value it assumes the company does not own the brand but needs to pay royalties to use it.

Top 10 Brands in Indonesia:

Company/Brand Sector Brand Value
 1. Telekomunikasi Indonesia Telecommunication USD $2.81 billion
 2. Gudang Garam Tobacco USD $2.04 billion
 3. Bank Mandiri Banking USD $1.74 billion
 4. HM Sampoerna Tobacco USD $1.70 billion
 5. Bank Rakyat Indonesia Banking USD $1.30 billion
 6. Bank Central Asia Banking USD $1.11 billion
 7. Bank Negara Indonesia Banking USD $0.96 billion
 8. Dji Sam Soe Tobacco USD $0.91 billion
 9. Perusahaan Gas Negara Gas USD $0.68 billion
10. XL Axiata Telecommunication USD $0.64 billion

Source: Brand Finance

It is interesting to note that the top brands in Indonesia mainly involve telecommunication network providers, cigarette producers, and banks.