According to a research report released by the Nielsen Company, Indonesian consumers are currently the world's most optimistic consumers. The report, based on a survey that was conducted between 17 February and 8 March, indicates global consumer confidence in 58 countries. It is interesting to note that countries that scored highest in the survey are mostly from Asia, particularly the Asia Pacific. Indonesia now has a confidence index of 122 points (up five points from Q4-2012).

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Market research is the process of gathering information about a target consumer market and target consumer base to find important information in order to devise marketing strategies. Market research is available as a tool to help companies and brands to make better marketing strategies and to come up with strategies that will help the business flourish.

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