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BMW, the Germany-based automobile manufacturer, said it will continue to focus on supplying cars for Indonesia's elite. The company specifically aims for the top officials working at embassies and international organizations in Indonesia. Currently, BMW already supplies its vehicles to 36 embassies in Indonesia as well as five representative offices of international organizations.
Astra International, one of Indonesia's largest diversified conglomerates, sold 398,995 cars in the first eight months of the year, up 9 percent year-on-year (y/y) from the company's car sales in the January-August 2016 period. The Astra Group, the biggest force in Indonesia's automotive sector, now controls 56 percent of the nation's car sales market.
The latest data from the Indonesian Automotive Industry Association (Gaikindo) show Indonesia's wholesale car sales rose 37.54 percent year-on-year (y/y) to 85,131 vehicles in July 2017. However, these data are distorted because the Ramadan and Idul Fitri celebrations fell in June this year, while they fell in July last year (implying there were much less workdays in July 2016). What were the 10 most sold cars in Indonesia in July 2017?
Five automotive brands from Japan controlled car sales in Indonesia in the first half of 2017 with a dominating (combined) market share of about 90 percent. Based on data from the Indonesian Automotive Industry Association (Gaikindo), Toyota, Daihatsu, Honda, Mitsubishi and Suzuki accounted for about 90 percent of total car sales in Indonesia during the January-June 2017 period. In total, 533,903 car units were sold in this six-month period.
Astra International is one of the largest companies in terms of market capitalization on the Indonesia Stock Exchange. The company is often labeled the barometer of the Indonesian economy because this diversified conglomerate is active in most of the major sectors of the economy. Therefore, it is interesting to take a look at the performance of this company when formulating forecasts about Indonesia's economic growth.
Car sales in Indonesia in May 2017 were in line with expectations. The Indonesian Automotive Industry Association (Gaikindo) said car sales in the month prior to Idul Fitri (the celebrations that mark the end of the Ramadan month) always tend to show a modest rise every year, specifically passenger cars.
The production of cars in Indonesia rose 11.97 percent year-on-year (y/y) to 319,241 units in the first quarter of 2017, a significant increase that indicates the economy is improving. Meanwhile, local manufacturers are convinced the low cost green car vehicle will continue to boost sales and strengthen the competitiveness of Indonesia's automotive industry.
The declining trend of city car sales continues in Indonesia. In the first two months of 2017 sales of city cars fell 41.8 percent to 2,511 units on a year-on-year (y/y) basis. This is not a new phenomenon. Ever since the low cost green car (LCGC) was introduced to the Indonesian market in late-2013, city car sales have been on the decline. In full-year 2016 city car sales had fallen 38.4 percent (y/y). A city car is a small car designed to be used primarily in (con)urban areas.
In February 2017 domestic car sales in Indonesia rose 9.6 percent year-on-year (y/y) to 96,722 vehicles (from 88,208 sold vehicles in the same month one year ago), supported by the popularity of the Astra Toyota Calya and Astra Daihatsu Sigra (both are low-cost green cars) as well as strengthening purchasing power in the regions outside Java due to rising commodity prices. Also in the first month of 2017 Indonesian car sales grew on an annual basis, implying there rises optimism about Indonesia's automotive sector after having experienced two bleak years.
The utilization of Indonesia's installed car production capacity is expected to fall from 58 percent in 2016 to 55 percent in 2017 as the expansion of domestic manufacturing capacity is not in line with growth of domestic car sales and car exports. Indonesia's car production capacity rose 14 percent (y/y) to 2.2 million units in 2017 due to the start of operations at two factories (owned by Mitsubishi and Wuling). However, the actual car production figure of Indonesia is estimated to reach 1.2 million units only in 2017 (up 9 percent from 1.1 million units in the preceding year).
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The holy Islamic fasting month (Ramadan) and the weeklong celebrations that mark the end of the Ramadan (known as Idul Fitri or Lebaran in Indonesia) is important for the Indonesian economy as it is a period when people consume more than usual.
The biggest problem for western car-makers is the dominant position of Japan in Indonesia's automotive market. Japan has been dominating the Indonesian car market since the 1970s and there are no signs that this situation will change in the short or long term.
After Ford Motor Indonesia, the local unit of American car manufacturer Ford Motor Company, exited Indonesia earlier this year as the company found it too difficult to compete with Japanese counterparts on the Indonesian market, Ford found a new way to make sure its components and after sales services can be delivered in Southeast Asia's largest economy.
The government of Indonesia eyes rapid growth of car exports in the two decades ahead. By the year 2035 the government targets to see car shipments from Indonesia rise to 1.5 million vehicles (from around 200,000 exported units in 2016). By that year, exported vehicles should contribute 37.5 percent of total Indonesian car sales.
Indonesia's automotive industry is centered around Bekasi, Karawang and Purwakarta in West Java. In this area various big global car-makers invested in industrial estates as well as car and component manufacturing plants. Therefore, it has become the production base of Indonesia's automotive sector (including motorcycles) and can be labelled the "Detroit of Indonesia". Detroit (Michigan, USA) is the birthplace of the US automotive industry and is home to car giants General Motor, Chrysler, and Ford.
Indonesians love the multipurpose vehicle (MPV), known as "people carriers", as these vehicles are bigger and taller than the family car. Indonesians enjoy taking trips with the family (and/or invite some friends) and therefore a big car is required. The MPV can carry up to seven passengers and thus meets this request. Car manufacturers are aware of high MPV demand and therefore continue to launch new (and better) models. With functionality in check, manufacturers now particularly focus on improving the design of the MPV to entice Indonesian consumers.
In early 2016 Ford Motor Indonesia, the local unit of American car-maker Ford Motor Company, announced it will have completed its exit from Indonesia (and Japan) by the start of 2017. This decision was made because Ford has been unable to compete with its Japanese counterparts on the markets of Indonesia and Japan. The sudden move to exit Indonesia was not warmly welcomed by Ford Motor Co's dealers in Indonesia. The 31 Ford local dealerships demanded USD $75 million in compensation. More recently, Ford Motor Indonesia has become the center of a tax scandal.
The Indonesian Automotive Industry Association (Gaikindo) raised its target for Indonesia's car exports (completely built up units, or, CBU) to 220,000 vehicles in 2016. This figure implies Gaikindo targets to see a 6 percent (y/y) increase in car exports from 207,691 units last year. Gaikindo Chairman Jongkie Sugiarto said the global economy has started to stabilize and this should have a positive effect on Indonesia's car shipments.
One of the leading diversified conglomerates in Indonesia, Astra International, is facing challenges. Demand for cars has been on the decline in Indonesia over the past two years. This is a big challenge for the company because the automotive sector accounts for about half of Astra's total earnings. Meanwhile, its heavy equipment & mining segment and the financial services segment have been under severe pressure. Net income in the heavy equipment & mining segment plunged 55 percent (y/y) in Q1-2016, while net income in the financial services segment tumbled 46 percent (y/y) over the same period.
Astra International, one of Indonesia's largest diversified conglomerates and regarded the barometer of the Indonesian economy due to the company's presence in most sectors of the economy, posted a 22 percent (y/y) decline in net profit to IDR 3.11 trillion in the first quarter of 2016. Meanwhile, its revenue fell 7 percent (y/y) to IDR 41.89 trillion over the same period. The weak financial performance was particularly attributed to weak earnings of the company's heavy equipment unit United Tractors. Shares of Astra International fell 5.21 percent on Wednesday's trading day (27/04) to a seven-week low.
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