With fertile soils and supportive climatic conditions, production of horticultural products (such as fruits, vegetables, or herbal medicines), should be thriving in Indonesia. In reality, however, Indonesia's horticultural production has not been able to meet domestic demand of Indonesia. Various factors lay behind this situation. But in essence it comes down to a lack of productive farmers, while demand has risen steadily. In this given situation, horticultural products should be imported. If not, prices will rise significantly.