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Today's Headlines Advertisement Spending

  • Nielsen Reveals Indonesia's Latest Advertisement Spending Data

    Nielsen Reveals Indonesia's Latest Advertisement Spending Data

    Nielsen Company Indonesia, the local unit of the global information and market research company Nielsen Holdings PLC, says the value of spending on advertisement on television and in printed media in Indonesia has risen in the January-July 2017 period. However, this growth is a bit distorted because it is only supported by rising tariffs, and not supported by rising numbers of adds (number of spots).

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  • Advertising Spending in Indonesia Recovered, TV & Tobacco Dominate

    Advertising Spending in Indonesia Recovered, TV & Tobacco Dominate

    Growth of advertising spending in Indonesia's printed and electronic media grew 14 percent year-on-year (y/y) to IDR 134.8 trillion (approx. USD $10.1 billion) in 2016 from IDR 118 trillion in the preceding year. This growth pace is nearly double the annual growth pace that was recorded in 2014 and 2015 at 8 percent and 7 percent, respectively. These data come from a new report released by Nielsen’s Advertising Information Service earlier this week.

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  • Online Advertisement Spending in Indonesia Estimated to Grow

    Online Advertisement Spending in Indonesia Estimated to Grow

    RTB House, a Poland-based technology firm that develops solutions for personalized display advertising in more than 30 markets across the globe, expects online advertisement spending in Indonesia to reach USD $4.92 billion by 2019 (up 250 percent from estimated online advertisement expenditure in 2016). This rise comes on the back of Indonesia's rising Internet and smartphone penetration. Recently, Indonesia surpassed the magic number of 100 million in terms of Indonesian Internet users.

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  • Super Bowl 50 Adds: $5 Million for 30 Seconds of Fame

    Super Bowl 50 Adds: $5 Million for 30 Seconds of Fame

    This evening at 6:30 pm ET American football fans will be ready to watch the most important game of the year: the Super Bowl. In this year's edition - the 50th edition - the Carolina Panthers and Denver Broncos will face off in front of a worldwide audience and compete for arguably the biggest prize in sports. Considering that there may be around 115 million viewers, big companies may be tempted to buy 30 seconds of time to promote their products. However, they will have to dish out the big bucks; reportedly it be require USD $5 million for a 30-second commercial.

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  • Advertisement Spending in Indonesian Media Grows 25% in First Half 2013

    Spending on advertisement in Indonesia's media in the first six months of 2013 has grown 25 percent to IDR 51.16 trillion (USD $4.65 billion) compared to the same period last year. This sharp increase was supported by a six percent rise in advertising volume to 3.5 million advertising spots (advertising space) on television, and in newspapers and magazines. With about 68 percent of total spending, television generates most of the country's advertisement spending, followed by newspapers (30 percent) and magazines/tabloids (2 percent).

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Latest Columns Advertisement Spending

  • Spending on Advertising in Indonesia Expected to Jump 20% in 2014

    Spending on Advertising in Indonesia Expected to Jump 20% in 2014

    Spending on advertising in Indonesia is expected to jump 20 percent to IDR 140 trillion (USD $12.4 billion) in 2014. This expected growth is mainly the result of increased spending due to Indonesia's legislative and presidential elections as well as the 2014 FIFA World Cup in Brazil. The former means that Indonesian political parties will increase spending to reap popularity through media exposure, while the latter will draw millions of spectators and readers due to the popularity of football in Indonesia and thus becomes interesting for advertisers.

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