One of the businesses in Indonesia that thrive on the back of the large population and urbanization is the barbershop (hair salon). This is an example of a creative industry that is booming as demand is (in theory) omnipresent. Therefore, barbershops have mushroomed across the bigger cities, particularly in residential areas. For the richer segments of society there are expensive hair salons and stylists in the luxurious malls, while for the "ordinary" person there are plenty of cheaper barbershops on the streets of Jakarta.

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Indonesian cosmetic companies listed on the Indonesia Stock Exchange have not yet seen earnings gain momentum in the first quarter of 2016. Martina Berto is the only listed cosmetic producer that managed to post rising net sales and net profit in Q1-2016. Meanwhile, the two other cosmetic firms - Mustika Ratu and Mandom Indonesia - saw their net sales decline in the same period due to weak purchasing power and household consumption in Southeast Asia's largest economy. Moreover, cosmetic firms have been offering discounts in order to raise sales volumes.

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Spending on advertisement in Indonesia's media in the first six months of 2013 has grown 25 percent to IDR 51.16 trillion (USD $4.65 billion) compared to the same period last year. This sharp increase was supported by a six percent rise in advertising volume to 3.5 million advertising spots (advertising space) on television, and in newspapers and magazines. With about 68 percent of total spending, television generates most of the country's advertisement spending, followed by newspapers (30 percent) and magazines/tabloids (2 percent).

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