After years of struggle the outlook for Indonesia's ceramic industry looks a bit more positive now. In recent years Indonesia's domestic ceramic industry has been plagued by subdued growth in Indonesia's property sector, while there also emerged increasing competition from Chinese counterparts (who are facing a structural ceramic oversupply at home and therefore, aggressively, try to penetrate the Southeast Asian market by offering their ceramic products at attractive rates).
13 February 2020 (closed)
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Today's Headlines Ceramic Export
Indonesia's ceramic sales are estimated to remain sluggish in the first quarter of 2016. Elisa Sinaga, Chairman of the Indonesian Ceramic Industry Association (Asaki), said domestic ceramic sales are estimated to be around 90 million square meters in Q1-2016, stagnant from sales in the same quarter last year. In full-year 2015 Indonesia's ceramic sales plunged 28.6 percent year-on-year (y/y) to 360 million square meters. The nation's ceramic industry has been plagued by Indonesia's slowing economic growth, particularly the slowdown in Indonesia's property sector.
The ceramic industry in Indonesia is expected to grow about ten percent in 2015 amid the country’s +5 percentage point GDP growth. Economic expansion translates to increased purchasing power of Indonesian consumers and the ceramic industry is one of the industries that will benefit from this. Moreover, as Indonesian President Joko Widodo targets +7 percent GDP by the end of his term, new infrastructure and property projects are to rise as well. As such, domestic ceramic demand will increase accordingly.
The Indonesian ceramic industry is expected to continue its steady growth in 2014. Chairman of the Indonesian Ceramic Industry Association (ASAKI) Elisa Sinaga said that ceramic sales may reach IDR 36 trillion (USD $3.1 billion) in 2014. Most of these sales - approximately 87 percent - are sold on the domestic market, while the remainder is exported. The sales volume of sanitary ceramics (used on walls and floors) is targeted at 410 million m2 this year (worth roughly IDR 27 trillion), up from 360 million m2 in 2013 (IDR 24 trillion).
Growth of the Indonesian property sector, estimated at 10 to 15 percent in 2014, boosts sales of ceramics. Similarly, the nation's construction sector - which grew 7 percent per year on average between 2009 and 2013 - stimulates the ceramic industry. This year, revenue in the Indonesian ceramic industry is projected at IDR 34 trillion (USD $3.0 billion). About 85 percent of total revenue in the country's ceramic industry is forecast to be generated through domestic sales, the remainder through exports abroad.
Latest Columns Ceramic Export
Elisa Sinaga, Chairman of the Indonesian Ceramic Industry Association (ASAKI), still expects domestic demand for ceramic products to remain bleak as there are no signs of improvement originating from Indonesia's property sector (compared to last year). However, Indonesia's ceramic exports are expected to rise in 2017.
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