According to the Indonesian Ministry of Health, approximately one-third of Indonesians aged over ten years smoke (36 percent), with 67 percent of men and 4.5 percent of women smoking some form of tobacco. While Indonesia is the fifth-largest tobacco market in the world, it is the only World Health Organization (WHO) member state in Southeast Asia that has not ratified the Framework Convention on Tobacco Control (FCTC). The FCTC was developed in response to the globalisation of the tobacco industry and tobacco use.

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Hero Supermarket, a listed company on the Indonesia Stock Exchange that is primarily known for the operation of supermarkets and hypermarkets, is in need of overthinking its business model after recording a net loss of IDR 191.4 billion (approx. USD $14.0 million) in full-year 2017 (from a net profit of IDR 120.6 billion in the preceding year).

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