Multistrada Arah Sarana, one of Indonesia’s leading automobile and motorcycle tires producers, joined the club of Indonesian companies that signed a partnership agreement with a prominent international football team. Multistrada Arah Sarana signed a three-year global sponsorship deal with French Ligue 1 soccer club Paris Saint-Germain FC (PSG). For the Indonesian tire manufacturer the partnership is a strategy to market its products, raise brand awareness, and boost its sales in Europe.

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The FIFA World Cup 2014, the world’s most prestigious football tournament (currently taking place in Brazil), boosts the textile and textile products industry of Indonesia. Local Indonesian companies have had to deal with a large increase of orders, particularly for apparel products. In the first six months of 2014, Indonesian exports of apparel products are expected to rise 15 percent to USD $3.5 billion. Between 10 and 15 percent of this total value involves exports of football jerseys of those teams that compete in the FIFA World Cup.

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