The plan of Indonesia's government to set an excise tax of between IDR 2,000 and IDR 3,000 (approx. USD $0.18) per liter on carbonated (soda) drinks met fierce resistance from several institutions. Based on Indonesian law, consumption of goods that have a negative impact on consumers' health or the environment need to be controlled and monitored. The Soft Drinks Industry Association (Asrim), Indonesian Food and Beverage Association (Gapmmi),  and Indonesian Employers Association (Apindo) all consider this move to be negative for the country's soft drinks industry.

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One of the world’s leading beverage producers, The Coca Cola Company (TCCC), plans to allocate between USD $600 million and USD $1 billion for business expansion in Indonesia. This investment will be undertaken by TCCC and its Australia-based subsidiary Coca Cola Amatil (CCA). Both companies are eager to tap Indonesia’s lucrative market as Indonesia - Southeast Asia’s largest economy - contains a large population (around 250 million) and shows structural robust economic growth of +5 percent year-on-year.

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Japan-based Mitsubishi Corporation (through its subsidiary Atri Pasifik) and Thailand’s Ichitan Group have agreed to construct a soft drinks factory in Indonesia through a fifty-fifty joint venture which will carry the name Ichitan Indonesia. The factory, which requires an investment of IDR 400 billion (USD $34.3 million), will produce various beverages but specifically various ice tea drinks under the Ichitan brand for the Indonesian market. Production at the new factory is expected to commence in 2015.

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