One of the business sectors in Indonesia that has recently been opened up to foreign investment is the movie theater industry. The opening of the movie industry for foreign investors can be regarded a milestone in Indonesia's film industry and also forms a lucrative business opportunity for these investors. There are currently only 1,117 movie screens in Indonesia to serve a potential audience of more than 255 million people, hence being one of the world's least penetrated cinema markets.

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Jakarta, the capital city of Indonesia, has a population that numbers 10.2 million people. Besides this big number, the population of Jakarta is also characterized by being a young (productive) population and by having a relatively high per capita GDP. Together, these factors give rise to high (and increasing) demand for recreational activities in the capital city.

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