The latest survey conducted by Kantar Worldpanel, an international research firm that investigates consumers' purchasing behavior, confirms that Indomie remained the top brand in Indonesia (as it has been for - at least - the past five years). Indomie is Indonesia's most famous instant noodle brand, offering a rich amount of flavor variations to Indonesian consumers. Instant noodles are an important product for the Indonesian consumer because another instant noodle brand - Mie Sedaap - is also among the top three of favorite brands in Indonesia.

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Despite the slowing economy and weaker purchasing power in recent years, sales of instant noodles in Indonesia continue to rise. Although unhealthy, instant noodles are a highly popular meal in Indonesia due to its cheap price, tasty flavors, and easy-to-prepare nature. Instant noodle brands such as Indomie (produced by the Indofood Group) and Mie Sedaap (produced by the Wings Group) have become household favorites across the archipelago. Both are among the top five brands that are purchased most often by Indonesian households.

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The five top brands that are purchased most often by Indonesian households are Indomie, Mie Sedaap, Royco, So Klin and Frisian Flag. This is the result of research conducted by Kantar Worldpanel (KW), a global research firm that investigates consumers' purchasing behaviour. Fabrice Carrasco, KW’s Managing Director for Vietnam, Indonesia and the Philippines, wrote in a statement received on Monday that more than 90 percent of Indonesian households buy the five above-mentioned brands.

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Instant noodles are very popular in Indonesia. Those who have visited a supermarket or minimarket in Indonesia must have come across a relatively big-sized section that is devoted to all sorts of instant noodle products. Those who have ever stood in line to pay at the local Indonesian supermarket may have noticed that a couple of instant noodle packages tend to be among the items purchased by customers. And those who ever watched local television may have noticed that there are a lot of instant noodle commercials on Indonesian TV.

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