The cold storage industry of Indonesia needs IDR 12 trillion (approx. USD $902 million) of additional investment in order to raise installed capacity to a sufficient level. Currently, Indonesia still has to cope with a deficit in terms of the availability of cold storage facilities. This causes a problem for the preserving as well as the transportation of (processed) seafood, chicken meat, fruits and vegetables. At the start of 2016 the Indonesian government announced it would open the cold storage industry to foreign investment for the full 100 percent. However, investment realization has been limited.

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Ever since Indonesian President Joko Widodo appointed Susi Pudjiastuti as Indonesia's Minister of Maritime Affairs in October 2014, this ministry has received plenty of attention from the media. When appointed, media were skeptical about Pudjiastuti, a businesswoman who is regarded eccentric for being a divorce, having a tattoo and being a smoker. However, she has survived cabinet reshuffles, turned into a media darling, and - most importantly - Indonesia's fishery sector has grown strongly under her leadership.

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